Facebook advertising has been a challenge for small businesses to wrap their heads around. Targeting customers by general information like age, sex, location and whether they like Downton Abbey enough to mention it in their profile isn’t the most helpful … Continue reading
Somewhere out there are two public relations companies and a couple of social media teams that are really, really glad it’s Friday. First up, pizza giant Papa John’s: Papa John’s has already been in some hot water with the public … Continue reading
When companies set up social media channels for their businesses, their goal is pretty much always to share information about themselves and educate their consumers on just how cool, needed, awesome, unique, and innovative their product or service is. Well, … Continue reading
Here’s the thing: Your links that you think are so important, the ones that lead back to your website and your blog, just don’t stand much of a chance when you post them on Facebook. In fact, less than 10% … Continue reading
Eleven years ago, I’m not sure I could have told you within three square miles where to find “Fountain Square” on a map of Indianapolis. I knew it had a reputation as a rough neighborhood. I had an acquaintance who … Continue reading
Ready for more change? Sorry. It’s already happened. Today Facebook rolled out the ability for managers of business pages to target their individual posts to specific segments of their fan base. And, if that wasn’t tricky enough, they can also … Continue reading
Last week, Facebook held a huge online media/geek-fest announcement, and thousands of people logged on to see what the social media giant was up to. Big things, as it turned out. The look and feel of your interwebs are changing; … Continue reading
“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
Last Friday, I was out on a TV shoot for a client. During a lull, I had a conversation with Sam and Teddy, (not their real names) a couple of fellow copywriters–both accomplished pros. “How many times,” I asked, “have … Continue reading
Is it just me, or do the Super Bowl commercials get less and less interesting every year? This year’s crop was another sorry bin of draught-distressed corn. The car commercials were particularly pitiful. Most of them featured packs of fanciful … Continue reading