Ken Honeywell
Years ago, at Ken’s first ad agency job interview, he was asked whether he was a writer or an advertising guy. He said “writer.” He didn’t get the job.
Since that time, Ken has discovered the correct answer to that question. He’s also worked on some of the highest-profile accounts in the Midwest as a copywriter, producer, strategist, and creative director for three large Indiana ad agencies before winning his emancipation in 1992. His experience runs the gamut from print and broadcast advertising to brochures, videos, annual reports, Web sites, speeches, and training programs.
Oh—and he is a writer. Ken has published numerous stories and poems in magazines you’ve never heard of. (He’d never heard of them, either, before he sent his stuff to them.) He’s also ghostwritten five books and written another three of his own: Perfect Souls Shine Through, InterneXt, and Bobby Plump: Last of the Small Town Heroes.
Contact Ken:
Email: ken@welldonemarketing.com
Scott Woolgar
Scott was the guy who started out to be an English professor but gave it up to pursue a career as a corporate overlord. Maybe it was the other way around. The point is, Scott’s our guy who puts the business in our business plan and the quirk in our corkboard.
He’s written speeches, advertising, and corporate communications for some of the biggest companies around, including General Motors, Sprint PCS, and Thomson Multimedia. He’s served as an executive and designed high-budget software products for a bevy of big technology firms. His experience runs from copywriting to speechwriting to e-commerce strategy to user interface design.
His dark secret is this: he plays guitar in a wildly popular art-rock polka band called Polkaboy. It’s true (the guitar playing and, less believably, the art-rock polka band). So if you see Scott walking down the street, feel free to ask him how he feels about the new Web 2.0 hype. Or about how great advertising should be a cornerstone of your strategic business plan. Or about the time the retired exotic dancers showed up for the big outdoor gig. That’s a great story.
Contact Scott:
Email: scott@welldonemarketing.com
Becky Honeywell
Marketing consultant. Development professional. Lobbyist. Program director. Over the years, Becky has been called a lot of things. But regardless of her position or her title, no one has ever accused Becky of being dispassionate about her job: when she’s in, she’s all in.
Becky’s worked for the Indianapolis Chamber of Commerce, Indiana Sports Corporation, the Commission for Downtown, Bank One, and the State of Indiana. After helping found Well Done Marketing in 2005, she took a position as as director of development at Second Helpings, where she engineered a 66 percent increase in fundraising income in a single year.
When she’s not developing and executing spectacular plans for clients, Becky is probably volunteering for Indy Feral. Or feeding cats. Or cleaning cat hair off her shirt. And yes, just so you know, Becky Honeywell used to be Becky Hopewell. Don’t think that hasn’t caused a fair bit of confusion over the last few years.
Contact Becky:
Email: beckyy@welldonemarketing.com
Mindy Ford
For more than 10 years, Mindy got up at the crack of dawn, put on a suit and panty hose, and drove 30 miles from her home in idyllic Lebanon to the mean streets of Downtown Indianapolis, where she did yeoman-like work for the Indianapolis Children’s Museum, Indianapolis Downtown Inc., and the state’s largest public relations firm. These days, she’s doing the same kind of good work for great clients—often while wearing sweatshirts and blue jeans. Her expertise includes public relations, project management, marketing, development, client relations, and communications planning.
Mindy still drives a lot, as she is also a mom who schleps three kids to school, football, dance, soccer, baseball, gymnastics, Brownies… (She had a 150-word limit, so her list needed to stop here.) And yes, she still drives to Indianapolis several times a week, at least, to meet with clients and volunteer her time with several nonprofit organizations. She still cleans up real nice, too.
Contact Mindy:
Email: mindy@welldonemarketing.com
JIM WALKER
Jim likes making stuff. He especially likes making stuff (stories or pictures or decisions) that doesn't lead to him getting hurt. So that’s part of why he chose being a writer over making windows shiny and clean on skyscrapers.
Much of his work has come as a journalist, starting off covering high school basketball while still in high school and eventually landing at The Indianapolis Star, a paper he helped his dad deliver on Sundays as a boy. Along the way, Jim picked up a love for creative writing and continued his education on that path, allowing him to teach writing at literature courses at colleges in Indianapolis (he’s still at Butler), publish a creative writing guide and see his work produced on stage.
Jim is working to pass on his love of making stuff to kids with Second Story, a new non-profit writing center. And he’s involved with Big Car Gallery, a popular art and music space he helped develop in Fountain Square. As all of this wasn’t enough fun, he likes to make hits (while again, trying to avoid harm) while playing lots of baseball during the summer.
Contact Jim:
Email: jim@welldonemarketing.com
Adrienne Martinez
After four years of managing numerous projects simultaneously in the publishing industry, Adrienne Martinez thought it would be a gas to try doing the same thing in the field of marketing. A recent addition to the Well Done Marketing team, Adrienne came onboard in September 2007 with a big smile, a strong work ethic and a whip to crack, intent on helping her new workplace run on a tight schedule. That could mean slaying any hapless Staples or Kinko’s employees who create obstacles, but we hope it will never come to that.
Adrienne has a wide variety of interests and things that she merely tolerates. In her four years as a project coordinator at Wiley Publishing, she worked predominantly on the “For Dummies” book series, covering a vast range of topics from Dungeons and Dragons to NASCAR and Freemasonry. .Before Wiley, she honed her management skills in the hotel industry and in the non-profit sector. Outside of work, Adrienne enjoys music, reading cooking, spending time with her fiancé and their lovable Tasmanian Devil in basset hound clothing.
Contact Adrienne:
Email:adrienne@welldonemarketing.com