Category Archives: Marketing

I Saw It on the Internet: Five Rules for Online Video

Posted on by
Reply

Matt Gonzales, associate creative director In the time it takes you to finish reading this sentence, approximately 30 hours of video will be uploaded to YouTube. That’s an hour of video pumped onto the Internet every second. And that’s just YouTube. If you include the videos that are uploaded to Vimeo, Facebook, Veoh, Daily Motion, and various other video-sharing sites every day, that number would be unfathomably larger. The availability of low-cost equipment like Flip cams, easy-to-use editing software like iMovie, and free (or extremely cheap) video-publishing services has transformed us into a nation of filmmakers. The problem? Our handiwork … Continue reading →

Marketer, Heal Thyself: Six Personal Resolutions

Posted on by
2

It’s mid-January, and finally the smoke from the holidays — and my annual fit of enthusiasm for radical self-improvement — has cleared. You know what I’m talking about. Faster, thinner, smarter this year. No, this year. Truth is, the older I get, the less I like to make big plans for fixing everything that should be in the first quarter of every new year. A lot of stuff that was on fire New Year’s Day doesn’t seem quite as important by the middle of the January. And there’s less chance of having to deal with the letdown of my wild-eyed … Continue reading →

Not-For-Profit Marketing In Tough Financial Times