Everybody talks about “story” in advertising, but who knows what that means? Here’s why great advertising is more like great literature and less like that crappy James Patterson novel you’re reading.
Stuff we're talking about.
Indoor plants have a lot of benefits beyond simply looking good. That’s one of the reasons why Engledow Group—a large Central Indiana landscape and plant care firm, as well as a Well Done Marketing client—celebrates National Indoor Plant Week each … Continue reading
Mad Men-era adman Jerry Della Femina once said that advertising is “the most fun you can have with your clothes on.” But then, Jerry Della Femina is a well-known liar. Because that’s always been advertising’s reputation. Advertising agents make up … Continue reading
Pushers and Wet Wipes If you’ve been living in an information-free bubble for the past week, you may have avoided hearing about Tuesday’s Apple announcement. The company introduced two bigger iPhones and the Apple Watch, which, in the words of … Continue reading
There are a couple of touchstone words that have been buzzing around business and marketing circles for a while, and they seem, in a weird way, to be at odds with one another. Authenticity and disruption are on everybody’s lips these days, … Continue reading
The Digital Age has not been a happy one for marketers. Not too long ago, media decisions were easy: You bought television or radio or print or outdoor, you had a smattering of niche out-of-home options. If you were a … Continue reading
Last night, I saw a TV commercial that made me want to go to Texas: It’s interesting to look at this spot in light of the recent brouhaha over “Honest to Goodness,” Indiana’s new tourism slogan. Texas’s excellent slogan, … Continue reading