“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
Stuff we're talking about.
Is it just me, or do the Super Bowl commercials get less and less interesting every year? This year’s crop was another sorry bin of draught-distressed corn. The car commercials were particularly pitiful. Most of them featured packs of fanciful … Continue reading
It all started innocently enough: I saw a tweet by Small Box’s Jeb Banner that made me think. That tweet: you can tell a lot about a company’s culture by its commercials a healthy culture won’t permit crappy ads to … Continue reading
If you live in Central Indiana and you turn on the television, chances are you’ve seen our spots for Indy Connect, the local public transit initiative. We can’t get away from them. Which was the whole idea. Kudos to Sean … Continue reading
It’s less than a week into the new year–which means you still have more than 51 brand-new weeks to be a great healthcare marketer in 2013. Here are five things to keep in mind that can help you stay focused … Continue reading
Admit it, no matter how smart you are, analytic software for your website can be overwhelming. Whether you’re using Google Analytics, Adobe Omniture, Yahoo Analytics, or something else, understanding what all those numbers represent is only half of the battle of making sense of your digital investment.
We’re looking to hire! More specifically, we’re looking to hire an experienced account executive with a minimum of two years’ experience. But we’re not looking for a yes-person or an empty suit.
Ninety percent of the ads being created and approved and released into the world in the hopes of arresting someone’s attention are crappy. And the biggest roadblock to good advertising is that ninety percent of clients don’t want it.
Creative content isn’t just about visitors reading the entire post or watching the whole video, it’s also about reaching and engaging a totally new audience. Of course, there’s strategy to it, and plenty of planning. But the best part’s that creative content really is interesting to produce and to consume and you won’t believe what it’ll do for you in search, so it’s a win-win-win-win-win, well, you get my point, right?