Well Done Marketing is looking for a front end developer to crash with us. As in, come work with us. Not crash your car into our office.
Stuff we're talking about.
There are a couple of touchstone words that have been buzzing around business and marketing circles for a while, and they seem, in a weird way, to be at odds with one another. Authenticity and disruption are on everybody’s lips these days, … Continue reading
The Digital Age has not been a happy one for marketers. Not too long ago, media decisions were easy: You bought television or radio or print or outdoor, you had a smattering of niche out-of-home options. If you were a … Continue reading
Last night, I saw a TV commercial that made me want to go to Texas: It’s interesting to look at this spot in light of the recent brouhaha over “Honest to Goodness,” Indiana’s new tourism slogan. Texas’s excellent slogan, … Continue reading
Do you like “Honest to Goodness Indiana,” our state’s new consumer tourism brand? If the chatter on Facebook is any indication, the people are underwhelmed. It’s boring. It’s backward. It’s bland. It’s too wholesome. It’s not motivating. It’s what you … Continue reading
By Megan Bennett, owner and president of SociallyAcceptable Facebook advertising has been a challenge for small businesses to wrap their heads around. Targeting customers by general information like age, sex, location and whether they like Downton Abbey enough to mention … Continue reading
“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
Is it just me, or do the Super Bowl commercials get less and less interesting every year? This year’s crop was another sorry bin of draught-distressed corn. The car commercials were particularly pitiful. Most of them featured packs of fanciful … Continue reading