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Marketing

New Year’s Resolutions for Your SEO Strategy

-+*Long since gone are the days where a few strategically placed links and keywords would earn your website love in a search engine’s eyes. As digital marketers, we’ve learned to evolve with Google and not get too attached to any…

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Great Marketing Starts with a Great Mobile Strategy

-+*It’s not news that mobile is an important part of any marketing strategy. We’ve been tethered to our smartphones for some time now. If you had any questions about the frequency and intensity of our mobile addiction, consider the fact…

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Well, What Now? 11/10/2014

-+*Genius, McRib, and Pandora’s Boxes. There’s something in the air this week: maybe the tang of ripe apples. Or burning leaves. Something is whispering: Slow down. Look back. Crawl down off that bleeding edge, put on a pair of gray…

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Kittle’s Asked Us for Something Different. But We Never Thought They’d Let Us Do This.

-+*Clients don’t usually buy the weirdest stuff you want to do. Kittle’s did–and we have the weird (and we hope effective) TV spots to prove it.

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Go ahead. Swing a dead mouse.

Logic Says You Should Put Writers in Charge of Your Marketing

-+*Why does Well Done Marketing employ so many writers? Because writers are naturally inclined to be good marketers. At least, that’s the story we’re telling.

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Go ahead. Swing a dead mouse.

Why Your Advertising Should Be More Like Anna Karenina

-+*Everybody talks about “story” in advertising, but who knows what that means? Here’s why great advertising is more like great literature and less like that crappy James Patterson novel you’re reading.

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