Creative content isn’t just about visitors reading the entire post or watching the whole video, it’s also about reaching and engaging a totally new audience. Of course, there’s strategy to it, and plenty of planning. But the best part’s that creative content really is interesting to produce and to consume and you won’t believe what it’ll do for you in search, so it’s a win-win-win-win-win, well, you get my point, right? Continue reading
That’s the point at which I knew I didn’t have to listen to anything else this guy had to say. He was a liar. He was using flattery to get his audience to like him. I could hear him using the same line on his next . . . Continue reading
Increase your work productivity by beating distraction–or ignoring it, anyway. Because–regardless of what you think–you’re not more productive when you’re answering your emails, checking Facebook, updating Twitter, and texting your ten best friends while jamming out ten pages of anything. But who knew managing all that distraction could actually be this simple? Continue reading
Mid-April Google welcomed Penguin—its newest algorithm overhaul—to the infinite world of online search. Chaos ensued and scrappy, half-starved penguins devoured all the SPAM—or something like that. You’ve probably already heard about it, read a billion articles about it, and, if pressed … Continue reading
Developing content to fill all of the pages of your website is one thing. Maintaining on-going content is another. And knowing whether or not your site design is working in your favor is something else entirely. You’ve got to ask the right questions. You’ve got to know how long to wait. And you’ve got to, got to, got to take action. Continue reading
Instead of laboring in vain to do more with less, you’re better off doing fewer things well. Consolidate your energy on your core business and core strengths. Instead of half-assing thirty things, be the best at three. Continue reading
Every once in awhile we’ll make several sites—or a lot of sites—for one client. The general subject or purpose is different for each site—justifying the existence of multiple sites. But obviously, there’s crossover in interest. So when we write a … Continue reading
In 2012, content isn’t just king. It’s the supreme ruler of our wired universe. It should be valued, respected and treated with the dignity it deserves. Otherwise, it might kill you. Or your website, anyway. Big brands know this. Red … Continue reading
Not long ago, I interviewed a young woman who was about to graduate from design school with a degree in Visual Communications. She’d spent the last four years of her life learning about the intersections of business and art, technology … Continue reading
Ask a web copywriter about keywords, and there’s a chance you’ll be met with rolling eyes. As common as keyword strategies have become, there are still a lot of writers out there who are put off by the idea of … Continue reading