Last night, I saw a TV commercial that made me want to go to Texas: It’s interesting to look at this spot in light of the recent brouhaha over “Honest to Goodness,” Indiana’s new tourism slogan. Texas’s excellent slogan, … Continue reading
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Do you like “Honest to Goodness Indiana,” our state’s new consumer tourism brand? If the chatter on Facebook is any indication, the people are underwhelmed. It’s boring. It’s backward. It’s bland. It’s too wholesome. It’s not motivating. It’s what you … Continue reading
By Megan Bennett, owner and president of SociallyAcceptable Facebook advertising has been a challenge for small businesses to wrap their heads around. Targeting customers by general information like age, sex, location and whether they like Downton Abbey enough to mention … Continue reading
“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
Is it just me, or do the Super Bowl commercials get less and less interesting every year? This year’s crop was another sorry bin of draught-distressed corn. The car commercials were particularly pitiful. Most of them featured packs of fanciful … Continue reading
It all started innocently enough: I saw a tweet by Small Box’s Jeb Banner that made me think. That tweet: you can tell a lot about a company’s culture by its commercials a healthy culture won’t permit crappy ads to … Continue reading
If you live in Central Indiana and you turn on the television, chances are you’ve seen our spots for Indy Connect, the local public transit initiative. We can’t get away from them. Which was the whole idea. Kudos to Sean … Continue reading
It’s less than a week into the new year–which means you still have more than 51 brand-new weeks to be a great healthcare marketer in 2013. Here are five things to keep in mind that can help you stay focused … Continue reading
Admit it, no matter how smart you are, analytic software for your website can be overwhelming. Whether you’re using Google Analytics, Adobe Omniture, Yahoo Analytics, or something else, understanding what all those numbers represent is only half of the battle of making sense of your digital investment.