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Marketing

Lacoste

Four Brands I Hate

-+*I don’t use the word “hate” lightly. Unfortunately, it gets thrown around so much these days it’s lost a bit of its vitriol. But I really do hate these brands. I despise them. They offend me to my core—just because…

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Lacoste
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The Return of Sanders

-+*Recently, KFC hired Saturday Night Live’s Darrell Hammond to play Colonel Sanders in a new series of television spots. Sanders, as a mascot, has gone unused for the last 21 years, during which time the chain lost significant ground to…

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Nintendo

Four Brands I Love

-+*Brand loyalties come and go. But there are a few brands I’ve grown to love—not just because of their products, but because of their advertising and brand image, too. Here are four of them: Polo Why do I love a…

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Nintendo
Fountain Square Coffee Shops

Why Google+ Matters for Local Search

-+*Of all the social networks your average digital marketer cares about, you’d be hard pressed to find Google+ at the top of anyone’s list. There are loads of jokes about its irrelevance with nearly every audience. No one’s posting there—not…

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Fountain Square Coffee Shops
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How Successful Brands Use Storytelling to Build Audiences

-+*At MBOIndy, an Indianapolis conference geared at helping digital marketers understand current trends in their industry, Shane Snow discussed the importance of storytelling in building a meaningful interaction for your prospective clients. Snow, Founder of Contently, focused on the way…

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IMG_7171-copy
Well Done Marketing - The Head Trust

How much should you spend on marketing?

-+*We put our heads together When it comes to the question of how much to spend on marketing, you might expect us (given the “marketing” in our name) to come back with something snappy like: “How much have you got?”…

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Well Done Marketing - The Head Trust
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