Category Archives: Social Media

I Saw It on the Internet: Five Rules for Online Video

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Matt Gonzales, associate creative director In the time it takes you to finish reading this sentence, approximately 30 hours of video will be uploaded to YouTube. That’s an hour of video pumped onto the Internet every second. And that’s just YouTube. If you include the videos that are uploaded to Vimeo, Facebook, Veoh, Daily Motion, and various other video-sharing sites every day, that number would be unfathomably larger. The availability of low-cost equipment like Flip cams, easy-to-use editing software like iMovie, and free (or extremely cheap) video-publishing services has transformed us into a nation of filmmakers. The problem? Our handiwork … Continue reading →

2011: The Year in Content

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We’re busy wrapping up 2011 here at Well Done Marketing – and by that we mean we’re launching a bunch of websites (like this one for USA Diving and this one for EdPower) and, more important, finishing off the wine from our holiday open house. (OK, we’re really concentrating on the wine – the rest of the list comes easily after that.) In the spirit of end-of-the-year-craziness – and sharing a shortcut for content marketing on your website – we’re passing along our most-read blog posts for 2011. What We Look for in a Graphic Designer (And We’re Looking), January 19, … Continue reading →

Ten Tips for Social Media Success

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Social media are mysterious. Social media are for kids. Social media are free. Social media are frivolous. Social media are all you need to succeed in marketing these days. False, false, false, false, false. Social media are part of the fabric of marketing today. They’re certainly not just for kids; in fact, older adults are still the fastest-growing group on Facebook. Doing social media right takes an investment in time and resources. They’re anything but frivolous: they’re a huge business, and getting bigger by the day. Even so, they’re probably not the only marketing vehicles you need. Still: social media … Continue reading →

Social Media: Welcome to the grown-up table.

Social Media: Welcome to the grown-up table.

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Last week, I had the opportunity to attend the annual Blog Indiana 2011 conference—its fourth, my first, and an enlightening experience. Though attendees found presentations as varied as “Legal Primer for Bloggers,” “Internet Marketing in 90 minutes a Week,” and “Can Your Agency Blog Better Than You?” (full presentation list here), one theme was noticeable: Social Media is playing with the big kids now. Continue reading →