Category Archives: Web

The Days Before WordPress

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Traci Cumbay, writer/producer, sits down with Well Done Marketing President Scott Woolgar to talk about the company’s commitment to the WordPress framework, content marketing, solving problems for clients. Traci Cumbay: Hey, Scott. Scott Woolgar: Cumbay. TC: Tell me about the olden times. The days before WordPress. SW: Those were dark days. Expensive days. We built websites from scratch. Everything was hand-coded, even the content management systems that ran the sites. It’d take us a year to build a site, and then . . . not much happened. TC: No fireworks? SW: No. Clients were blowing their entire budgets on construction … Continue reading →

When “Cookie Cutter” Just Doesn’t Cut It

When “Cookie Cutter” Just Doesn’t Cut It

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Apps. They’re everywhere. We have apps on our mobile devices and on our computers. Even TVs have apps now. So naturally, you might expect that there’s an app for everything these days. But not so. Simply put, an app is software designed to accomplish a specific task for the end-user. Do a quick Google search and you’ll turn up all kinds of turnkey apps. But sometimes a “cookie cutter” solution just doesn’t cut it. So we like to tell our clients, “If there isn’t an app for that, we can build one.” We call it customization. And it’s why we … Continue reading →

I Saw It on the Internet: Five Rules for Online Video

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Matt Gonzales, associate creative director In the time it takes you to finish reading this sentence, approximately 30 hours of video will be uploaded to YouTube. That’s an hour of video pumped onto the Internet every second. And that’s just YouTube. If you include the videos that are uploaded to Vimeo, Facebook, Veoh, Daily Motion, and various other video-sharing sites every day, that number would be unfathomably larger. The availability of low-cost equipment like Flip cams, easy-to-use editing software like iMovie, and free (or extremely cheap) video-publishing services has transformed us into a nation of filmmakers. The problem? Our handiwork … Continue reading →

Marketer, Heal Thyself: Six Personal Resolutions

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It’s mid-January, and finally the smoke from the holidays — and my annual fit of enthusiasm for radical self-improvement — has cleared. You know what I’m talking about. Faster, thinner, smarter this year. No, this year. Truth is, the older I get, the less I like to make big plans for fixing everything that should be in the first quarter of every new year. A lot of stuff that was on fire New Year’s Day doesn’t seem quite as important by the middle of the January. And there’s less chance of having to deal with the letdown of my wild-eyed … Continue reading →

WordPress Tips and Tricks for Beginners

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She may have been a WordPress development newbie when she started with us last April, but Stephanie Bane knows a thing or two about it now. In fact, she ran circles around WordPress developing welldonemarketing.com and ourfightagainstcancer.com along with a whole bunch of other sites we’re not ready to share quite yet. In the spirit of sharing the wealth, she passed along her best “WordPress Tips and Tricks for Beginners” to the readers of onextrapixel.com. Helpful code snippets and suggested plugins – they’re all there for other WordPress newbies. Because Stephanie, well, she doesn’t exactly fall into that category anymore. … Continue reading →