Category Archives: Writing

The Days Before WordPress

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Traci Cumbay, writer/producer, sits down with Well Done Marketing President Scott Woolgar to talk about the company’s commitment to the WordPress framework, content marketing, solving problems for clients. Traci Cumbay: Hey, Scott. Scott Woolgar: Cumbay. TC: Tell me about the olden times. The days before WordPress. SW: Those were dark days. Expensive days. We built websites from scratch. Everything was hand-coded, even the content management systems that ran the sites. It’d take us a year to build a site, and then . . . not much happened. TC: No fireworks? SW: No. Clients were blowing their entire budgets on construction … Continue reading →

2011: The Year in Content

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We’re busy wrapping up 2011 here at Well Done Marketing – and by that we mean we’re launching a bunch of websites (like this one for USA Diving and this one for EdPower) and, more important, finishing off the wine from our holiday open house. (OK, we’re really concentrating on the wine – the rest of the list comes easily after that.) In the spirit of end-of-the-year-craziness – and sharing a shortcut for content marketing on your website – we’re passing along our most-read blog posts for 2011. What We Look for in a Graphic Designer (And We’re Looking), January 19, … Continue reading →

Ten Tips for Social Media Success

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Social media are mysterious. Social media are for kids. Social media are free. Social media are frivolous. Social media are all you need to succeed in marketing these days. False, false, false, false, false. Social media are part of the fabric of marketing today. They’re certainly not just for kids; in fact, older adults are still the fastest-growing group on Facebook. Doing social media right takes an investment in time and resources. They’re anything but frivolous: they’re a huge business, and getting bigger by the day. Even so, they’re probably not the only marketing vehicles you need. Still: social media … Continue reading →

Ten Tips For Better Business Writing

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So you want to be a business writer, eh? You probably don’t. You probably dread writing. But you probably have to do some writing for your job, and you can’t always hire a professional copywriter to do your dirty work. So here are ten DIY writing tips for those times when you have to go it alone. 1) Get attention, like, now. You cannot communicate anything to anyone unless you have her attention. Try to start your communications with something that disarms or jolts or entertains your reader in some way. Tell a joke. Lead with a shocking statistic. Give … Continue reading →

Another Result Of A Productive Round Of Drinks
Coming Attractions

Coming Attractions

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If you’re a creative writer, the Internet Age has been a mixed blessing. The opportunities to get your work in front of an audience have proliferated. You don’t need to win anyone’s approval to have a public forum; just start a blog and publish yourself. It’s great–unless you want to get paid for what you write. The opportunities to make money with creative writing have shrunk just as quickly as the outlets for it have grown. It’s the law of supply and demand, I suppose: so many words on the Internet mean not many of them are worth very much. … Continue reading →