These people are our people.
President and Creative Director
Years ago, at Ken’s first ad agency job interview, he was asked whether he was a writer or an advertising guy. He said “writer.” He didn’t get the job.
Since that time, Ken has discovered the correct answer to that question. He’s worked on a bunch of high-profile local, regional, national, and international accounts over the past 30 years. He’s a founder of Tonic Indy, one of the city’s most popular annual charitable events. He serves on the board of Southeast Neighborhood School of Excellence (SENSE) and is an advisor to Second Helpings. He also helped start Second Story, on organization dedicated to changing kids’ attitudes about creative writing.
Because, even though he’s an ad guy, Ken still thinks of himself as a writer, and, in fact, has sold poetry and short stories and written a couple of handsful of books. Also, he was once fired for pointing out a grammatical error to a client, who insisted it wasn’t a problem—proving once again that he would rather be accurate than employed.
Sarah Stewart joined Well Done as our new art director in the fall of 2012 bringing eight years of marketing experience working with clients spanning from local non-profits organizations to national for-profit enterprises.
Special work skills include the continuation and development of all design collateral and client identities–and we’ve got to say she’s got a pretty good eye for it.
Special non-work skills include the wherewithal to pack and travel solo with an entire suitcase of shoes; Crossfit (aka she can lift more than all of us combined); and teaching backwoods survival skills with her husband.
Yes, she’s superhuman. And, yes, she’s as nice as she looks.
Vice President of Accounts
Not many kids dream of going into advertising—actually, the majority of the industry probably initially planned on doing something else. Meet Beth Jenkins. The woman who is doing exactly what she set out to do when she was seven years old—advertising. Go ahead, be jealous.
There—of course—were roadblocks along the way like winning a full scholarship after walking on to the Indiana University varsity volleyball team. But Beth stayed the course, earning her marketing degree from the Indiana University Kelley School of Business and spending her first five years of agency work with the St. Claire Group.
At Beth’s second agency, Creative Alliance in Louisville—which just happens to annually bill $150 million—she received the 2011 American Advertising Federation of Louisville AdFed Hot Ten under 30 Award.
Now Beth’s back home in Indiana as a part of the Well Done Marketing account executive team, bringing a little more order and direction to our lives—which we like to think is exactly what she had in mind when she was seven.
Director of Marketing and Business Development
You probably already know Linda Broadfoot. She certainly doesn’t know a stranger, anyway.
Linda came to us from Indianapolis Public Schools Education Foundation (IPSEF), where, as executive director, she put her fundraising and public relations skills to work to benefit our urban public education system. Before that, Linda served as vice president for development and public relations for Keep Indianapolis Beautiful, Inc., where she worked 12 years as a proud and passionate advocate for KIB’s work.
A lot of things drew us to Linda, but one of the big ones was her passion for the city and her energetic involvement within it. Linda is a founding member of Giving Sum, a group dedicated to engaging emerging philanthropists in the community, where she has served on the board. She currently serves as chair of the board of Near East Area Renewal, and she’s a former vice chair of the Peace Learning Center board.
Linda founded the social and networking group Women in Nonprofits. And several local events and organizations benefit from her spirit and seemingly endless volunteer hours, including the Spirit and Place Festival and Lacy Leadership Association. She was twice named as one of Indy’s “Best and Brightest” finalists and is the past recipient of the Outstanding Director of Volunteer Services award by Central Indiana Association of Volunteer Administrators.
You might recognize Linda as one of the Indianapolis Business Journal’s 2013 “40 Under 40” or as a member of Class XXXIII of the Stanley K. Lacy Executive Leadership Series. She has bachelor’s degrees in marketing and French from Butler University and a master’s in public affairs from the School of Public and Environmental Affairs at IUPUI. In her spare time (no, really!), Linda soaks in arts and cultural events, plays tennis, rides her bike all over town, hikes, and watches Butler basketball.
Contact Linda at 317.599.4585 or firstname.lastname@example.org.
Associate Creative Director
Like all self-respecting English majors, Matt graduated from college with no intention of getting a real job.
Instead, he traveled to South Korea, where he taught English to kids for a couple of years. After returning to the states, Matt did time as a waiter and a fundraiser for Citizens Action Coalition before finally landing his first writing gig as an ad copywriter at a small firm in Muncie, Ind.
In the following years, Matt attended graduate school to study digital storytelling at Ball State, wrote lots of music criticism for Popmatters.com and Indianapolismusic.net, and launched his own webzine, Hoosier Logic. In 2005, the Indianapolis Star hired Matt to write for INtake Weekly, where he became a columnist and a blog editor, and was recognized by the Society of Professional Journalism for his long-form writing. Matt stuck around at the Star just long enough to realize the newspaper business was dying a slow, grisly death, and, in 2008, he jumped ship to the advertising business. After spending some time at a couple of local agencies and working for a spell as a freelancer, Matt finally found the perfect fit in Well Done Marketing.
These days, Matt spends nearly all of his free time making a fuss over his sons, Oscar and Isidore.
Director of Operations
As our director of operations, Mindy keeps the rest of us organized and on schedule. And trust us, it is no small thing to herd an office of free-spirited, creative types. And on top of that, she handles employee hiring and training, and she makes sure there’s food in the kitchen and holiday lunches on the calendar.
With three active teenagers, two dogs, and a commute from way up in Boone County, most of us can’t figure out how Mindy gets to the office on time every day, but she does. She’s also been volunteering for 20 years with Psi Iota Xi—a non-profit that annually gives thousands of dollars to causes related to speech, hearing, literacy, and the arts. Yeah, and you thought your week was busy.
The good news is that before becoming a programmer, Brian taught music to elementary school kids. So we fancy ourselves as an intellectual-capacity upgrade—or at least we don’t ask permission to go to the bathroom.
The better news is that Brian doesn’t mind being helpful. Whether it’s setting up our printer or executing a PHP script using Crontab in Linux, he’s the man.
But, of course, he has a life outside of being technical genius. And that life is full of his dynamite wife and kid, a world of Telecasters, and one of the coolest neighborhoods in all of Indianapolis, Cottage Home.
Senior Web Designer
Stephanie’s in the fancy business of user interface design, which means she always keeps the actual site visitors’ happiness in mind when she’s designing total knockout websites. And she’s crazy about responsive and mobile specific design—because who likes a site when they can’t read it on their phone?
She also knows a thing or two about dominating front end development. We think that’s pretty cool and unbelievably useful.
No matter how awesome she is with Photoshop, though, Stephanie’s heart belongs to mountains and she keeps telling us that the whole backpacking and camping thing is super fun.
Fortunately, Stephanie keeps herself busy outside of the office volunteering with SOHO (Saving Orphans through Healthcare and Outreach) and her awesome husband, Eric, and Weimaraner, Dierks. Because if you haven’t noticed, Indiana is sans the mountains.
Traci Cumbay has worked with words since she first took red pen to paper almost 20 years ago. She has been a magazine editor, a book editor, and a journalist. During the six years before she joined Well Done Marketing, she earned her living as a freelance writer, editor, and copywriter.
Traci has ghostwritten several books and published fiction under her very own name. She writes restaurant reviews that appear around town and short stories that don’t. Traci joined Well Done Marketing in February 2011. And in May 2011, she graduated from Butler University with a master of fine arts in creative writing.
Nick Honeywell has always wanted to be the very, very best at something, something like chess, poker, bowling, WWII historian-ing, screenwriting, music producing. No thanks to the Russians, Pete Webber, and florescent library-lights, some of these dreams have taken the back shelf—but not all! For the time being though, Nick’s concentrating his array of talents here at Well Done Marketing.
Thanks to his dad and the unlikely punishment of being forced to read science fiction novels while grounded, Nick’s had a knack for words and writing from an early age. And, in retrospect, he’s kind of grateful for this. And although he had a fantastic time earning his bachelor’s degree in history from Ball State University, Nick’s not planning on returning to standardized education anytime soon. Well, not until they name a school after him anyway.
Melissa has the kind of numbers focus that intimidates and amazes the creative types around here. But at least she waxes poetic about it, referring to her own “passion for strategy” and for marketing materials that make a difference.
Coming to us by way of Caldwell VanRiper (CVR) and LaBov & Beyond, Melissa has been in the game for nine years, helping companies within the construction, healthcare, non-profit, and automotive industries make magic. (Although she’d probably prefer something a little more grounded, like “moving the sales needle.”) She could tell you all about the numbers behind her accomplishments over those years, and we admire that, but we especially admire her because she’s just as focused on the people side of her job. That’s an awfully nice combo.
Kristin Baxter came to Well Done Marketing after years in nonprofit marketing and communications, but before that she taught middle school language arts. We’re big enough to admit that her experience with preteens is what makes her so adept at keeping us wrangled and on task.
Kristin’s an assistant account executive who makes managing a thousand details and keeping track of project milestones look downright delightful. Deadlines don’t phase her and neither do changes. She’s a not-at-all-mean accounts machine with a degree in telecommunications from Indiana University and another in secondary education from IUPUI. Kristin’s a Hoosier Beer Geek and a Dungeons & Dragons (ahem) geek whom you’re likely to run into at beer events, Gen Con, or while she’s biking the Monon Trail from her Broad Ripple home.
Robin Beery decided to become a writer during his sophomore year of college, abandoning more practical career goals along with luxuries of just about any kind. His dedication to the writing craft has paid off, however, in free copies of journals where his stories and essays have appeared, and in his ability to stay utterly calm when confronted with a blank sheet of paper.
After wrapping up his master’s in creative writing at New York University, Robin taught writing and lit classes and managed the rare book section at an Indianapolis bookstore. When he’s not honing some laser-keen bit of prose for Well Done Marketing, he is either basking in the luminous charms of his wife and two daughters, or tearing himself away from them to work on writing projects of his own. Outside of those most cherished pursuits, he can be found running along Indy’s greenways or working on his New Year’s resolution to try more local craft beers.
Senior Account Executive
“I love the smell of a freshly printed brochure.” –Joe Judd
We don’t know which came first—whether that heady aroma drew Joe to advertising or is a taste developed through Stockholm Syndrome. Works for us, though. Joe’s been around advertising since his internship with Roman BrandGroup, where after he’d completed his Butler University marketing degree, he became a full-time media buyer and later assistant account executive and project coordinator.
We got to know Joe while he was “Agency MacGyver” at St. Claire Group. He was a smart and unflappable partner in the St.Vincent account we shared. So we were glad to work with Joe again when he became director of marketing at Engledow Group.
Now Joe’s right here in our building, talking sailing (he’s a certified skipper) and vinyl in the break room and generally improving our lives with the gentle charm of his whip-cracks.
Brandon channels Ron Swanson by making his own furniture, but then again he eats more tofu than the rest of us combined. Part engineer and part creative type, he’s an enigma wrapped in a riddle wrapped in a plaid shirt—often with a guitar in his hands. All of which makes him a great fit for our web development team, where he puts his coding and development experience and visual communication education to work building sites with pretty faces and first-rate functionality.
Abby Reckard is a born-and-bred Hoosier who ventured to Boston’s north shore for a few years to study art, communication, and the beach. (Mostly the beach.) After school, she hung around (because beach) to work in graphic design and marketing—all while developing an incurable love for the ocean, clam chowder, and windy coastal roads.
In 2011, Abby returned to Indianapolis to help her mom launch Lemon Tree Cookies. While handling marketing and design for Mom, Abby also started agency life as a marketing strategist, working with enterprise clients like Macy’s, ChooseChicago.com, Seagate, and Qualcomm. She then came our way, excited to work with more local companies and nonprofits.
Abby runs for the fun of it and can also regularly be found snuggling her cats, traveling with her husband, drinking as much local beer as she can get her hands on, and exploring the Fletcher Place neighborhood, which she’s delighted to call home.
Josh Apgar has been passionate about web design since the days of blinking text and scrolling messages in status bars. He’s a full stack web developer at heart with real-world experience in server management, database integration, application development, and front-end design. We love his passion for hunting down hard-to-find bugs in code and for making web applications run more efficiently and smoothly. We try to look interested when he waxes on about things like object oriented programming, test driven development, and agile programming methodologies.
A born-and-raised Hoosier, Josh graduated from the Purdue University School of Engineering and Technology, as evidenced in part by the time he spends with Smashing Magazine. And perhaps by his many hours of home remodeling projects. He says he makes a mean homemade peanut-butter cup, but he has yet to prove it.
Alex Mattingly is content to survive on little more than brown rice and coffee, which makes him well-suited for life as a writer. He has a master of fine arts in creative writing from Butler University, and he has written fiction and nonfiction for publications such as PANK, Annalemma, Midwestern Gothic, Moon City Review, and many others. Professionally, Alex most recently worked as a digital content producer for Yellow Pages Group, developing websites for small businesses.