These people are our people.
Scott’s story is a common enough: guitar player decides to be an English professor, but ends up running an ad agency. Or maybe it was the other way around. The point is, Scott’s our guy who puts the business in our business plan and the quirk in our corkboard.
He’s written technical documentation, speeches, advertising, and corporate communications for some of the biggest companies around, including AT&T, General Motors, and (the former) Thomson Multimedia. He’s also served in numerous executive roles in the software world, usually leading teams designing business-to-business software products. As president of Well Done Marketing, Scott is in charge of the company’s research and digital strategy efforts.
When he’s not working, Scott can be found playing guitar or running with headphones on. He’s lead singer of a four-eyed soul group called Scott and the Prospects; he’s music director and guitarist for the Ken Honeywell superband, Yoko Moment, and he plays guitar for jazz phenom Mina Keohane. But he has a dark musical secret, too: he played for twenty years in a confusingly popular art-rock polka band called Polkaboy, and gave it all up to pursue a less accordioned musical lifestyle. Long story.
So if you see Scott, ask him how he feels about bringing repeatable processes to a creative environment. Or whether social networking is actually social — or networking. But he’d rather talk about how your digital strategy is already the cornerstone of your business plan, whether you admit it or not. And if you have about three hours, you can ask him why he could have been a contender if it hadn’t been for Kenneth “Babyface” Edmonds.
Years ago, at Ken’s first ad agency job interview, he was asked whether he was a writer or an advertising guy. He said “writer.” He didn’t get the job.
Since that time, Ken has discovered the correct answer to that question. He’s worked on a bunch of high-profile local, regional, national, and international accounts over the past 30 years. He’s a founder of Tonic Indy, one of the city’s most popular annual charitable events. He serves on the board of Southeast Neighborhood School of Excellence (SENSE) and is an advisor to Second Helpings. He also helped start Second Story, on organization dedicated to changing kids’ attitudes about creative writing.
Because, even though he’s an ad guy, Ken still thinks of himself as a writer, and, in fact, has sold poetry and short stories and written a couple of handsful of books. Also, he was once fired for pointing out a grammatical error to a client, who insisted it wasn’t a problem—proving once again that he would rather be accurate than employed.
Sarah Stewart joined Well Done as our new art director in the fall of 2012 bringing eight years of marketing experience working with clients spanning from local non-profits organizations to national for-profit enterprises.
Special work skills include the continuation and development of all design collateral and client identities–and we’ve got to say she’s got a pretty good eye for it.
Special non-work skills include the wherewithal to pack and travel solo with an entire suitcase of shoes; Crossfit (aka she can lift more than all of us combined); and teaching backwoods survival skills with her husband.
Yes, she’s superhuman. And, yes, she’s as nice as she looks.
Mary Catharine Grau
At four years old—and as rumors have it—Mary Catharine declared that some day she was going “to meet everyone in the entire world.” And while the ever-increasing population would overwhelm most people into a tiny basement, Mary Catharine is just a handful of billions shy from reaching this goal.
As our Business Development Director, Mary Catharine brings pretty impressive ten years of experience working in and leading marketing departments.
But we like to think she prefers us because here she gets to spend her days connecting with potential clients, chatting about marketing strategy and how to build their customer base. And every day coming two steps closer to the ultimate goal of knowing everyone. Oh, and generally appreciating how awesome her job is and how cool her coworkers are. Which mostly goes without saying.
Outside the office, Mary Catharine keeps pretty busy on outdoor adventures with her husband, serving on the marketing committee for Giving Sum, mentoring an awesome Starfish Scholar, and being the greatest red-headed Grau to ever cruise the lanes of the Chatterbox bowling league.
If you want to talk about your marketing, advertising, online presence, just do us all a favor and call her. She hates it when we know people she doesn’t. And we promise that she’s super fun to talk to.
Not many kids dream of going into advertising—actually, the majority of the industry probably initially planned on doing something else. Meet Beth Evans. The woman who is doing exactly what she set out to do when she was seven years old—advertising. Go ahead, be jealous.
There—of course—were roadblocks along the way like winning a full scholarship after walking on to the Indiana University varsity volleyball team. But Beth stayed the course, earning her marketing degree from the Indiana University Kelley School of Business and spending her first five years of agency work with the St. Claire Group.
At Beth’s second agency, Creative Alliance in Louisville—which just happens to annually bill $150 million—she received the 2011 American Advertising Federation of Louisville AdFed Hot Ten under 30 Award.
Now Beth’s back home in Indiana as a part of the Well Done Marketing account executive team, bringing a little more order and direction to our lives—which we like to think is exactly what she had in mind when she was seven.
Associate Creative Director
Like all self-respecting English majors, Matt graduated from college with no intention of getting a real job.
Instead, he traveled to South Korea, where he taught English to kids for a couple of years. After returning to the states, Matt did time as a waiter and a fundraiser for Citizens Action Coalition before finally landing his first writing gig as an ad copywriter at a small firm in Muncie, Ind.
In the following years, Matt attended graduate school to study digital storytelling at Ball State, wrote lots of music criticism for Popmatters.com and Indianapolismusic.net, and launched his own webzine, Hoosier Logic. In 2005, the Indianapolis Star hired Matt to write for INtake Weekly, where he became a columnist and a blog editor, and was recognized by the Society of Professional Journalism for his long-form writing. Matt stuck around at the Star just long enough to realize the newspaper business was dying a slow, grisly death, and, in 2008, he jumped ship to the advertising business. After spending some time at a couple of local agencies and working for a spell as a freelancer, Matt finally found the perfect fit in Well Done Marketing.
These days, Matt spends nearly all of his free time making a fuss over his new son, Oscar.
The good news is that before becoming a programmer, Brian taught music to elementary school kids. So we fancy ourselves as an intellectual-capacity upgrade—or at least we don’t ask permission to go to the bathroom.
The better news is that Brian doesn’t mind being helpful. Whether it’s setting up our printer or executing a PHP script using Crontab in Linux, he’s the man.
But, of course, he has a life outside of being technical genius. And that life is full of his dynamite wife and kid, a world of Telecasters, and one of the coolest neighborhoods in all of Indianapolis, Cottage Home.
Web Designer and Front-End Developer
Stephanie’s in the fancy business of user interface design, which means she always keeps the actual site visitors’ happiness in mind when she’s designing total knockout websites. And she’s crazy about responsive and mobile specific design—because who likes a site when they can’t read it on their phone?
She also knows a thing or two about dominating front end development. We think that’s pretty cool and unbelievably useful.
No matter how awesome she is with Photoshop, though, Stephanie’s heart belongs to mountains and she keeps telling us that the whole backpacking and camping thing is super fun.
Fortunately, Stephanie keeps herself busy outside of the office volunteering with SOHO (Saving Orphans through Healthcare and Outreach) and her awesome fiancé Eric and Weimaraner, Dierks. Because if you haven’t noticed, Indiana is sans the mountains.
As of October 2012, Stephen is our presentation-layer developer who handles the look/feel, design, and behavior of our clients’ websites, which means he thinks of site users as if they’re his guests and it’s his job to make sure they have a good experience.
He believes in responsive, adaptive, contextual as foundational concepts because you never know where the web will end up next: a phone, a tablet, a refrigerator, your glasses….
But, of course, there’s more than technology to Stephen. He’s married to the “dynamic still-life” painter, Rachel Steely. And together they love travel photography, audio books, experiencing other cultures, teaching English to recent immigrants, and when they get the chance, hiking up a mountain.
You can find his 140 character musings on Twitter, @tweetllama, but let us warn you, some of it is code-speak.
Traci Cumbay has worked with words since she first took red pen to paper almost 20 years ago. She has been a magazine editor, a book editor, and a journalist. For the past six years, she has earned her living as a freelance writer, editor, and copywriter.
Traci has ghostwritten several books and published fiction under her very own name. She writes restaurant reviews that appear around town and short stories that don’t. Traci joined Well Done Marketing in February 2011. And in May 2011, she graduated from Butler University with a master of fine arts in creative writing.
Director of Operations
As our director of operations, Mindy keeps the rest of us organized and on schedule. And trust us, it is no small thing to herd an office of free-spirited, creative types. And on top of that, she handles employee hiring and training; is currently managing the plans for our up-coming move into the Murphy; and she makes sure there’s food in the kitchen and holiday lunches on the calendar.
With three active teenagers, two dogs, and a commute from way up in Boone County, most of us can’t figure out how Mindy gets to the office on time every day, but she does. She’s also been volunteering for 20 years with Psi Iota Xi—a non-profit that annually gives thousands of dollars to causes related to speech, hearing, literacy, and the arts. Yeah, and you thought your week was busy.
It’s possible that back in 2009 Jenny had no idea what she was getting herself into. Connections with Second Story brought her to our office as one of several freelance copywriters—but, unlike most contractors, she just kept coming in and hanging around and threatening to leave Indiana to chase down a MFA. Turns out that her persistence paid off.
Jenny started as one of our writer/producers but quickly became a squeaky wheel of sorts regarding our monthly web traffic reports. She demanded that we establish site goals with our clients; that we use our regular analytic reports as a central part of our ongoing content and development strategies; and that we make those same reports completely accessible to our clients. Again, her persistence paid off.
She’s now our digital strategist. And she insists the role has far more to do with her English degree than you think it does. Of course, she’s also the poetry editor for Punchnel’s, continues to volunteer with Second Story, and probably receives her mail at the Central Library.
When Megan was little she wanted just two things, to be an actress and to live in England. Specifically, she wanted to live in the house used in the Merchant and Ivory film, “Howard’s End” and to perform in small community theatres across the English countryside. She went to Ball State University with an acting scholarship in hand but was sidetracked by an opportunity to live in Hawaii. Sorry Muncie.
Next thing she knew she found herself back in Indianapolis, pursuing English (the major, not the people), writing copy at an ad agency and married to a perfectly wonderful Yank. Go figure. In addition to writing, Megan worked at agencies, corporate-side marketing, and non-profits while learning the roles of Account Manager and Mistress of Social Media. All of this makes her an altogether confusing person to give a title to. But, she would tell you that the best characters have depth and she’s tickled with the cast and crew she’s teamed up with at Well Done Marketing.
While she keeps hoping there will someday be a UK office of Well Done she can transfer to, she’s more than happy just zip to and from Fountain Square in her Mini. She’ll even ‘English-up” words by throwing in an extra “U” for added colour now and then.
Nick Honeywell has always wanted to be the very, very best at something, something like chess, poker, bowling, WWII historian-ing, screenwriting, music producing. No thanks to the Russians, Pete Webber, and florescent library-lights, some of these dreams have taken the back shelf—but not all! For the time being though, Nick’s concentrating his array of talents here at Well Done Marketing.
Thanks to his dad and the unlikely punishment of being forced to read science fiction novels while grounded, Nick’s had a knack for words and writing from an early age. And, in retrospect, he’s kind of grateful for this. And although he had a fantastic time earning his bachelor’s degree in History from Ball State University, Nick’s not planning on returning to standardized education anytime soon. Well, not until they name a school after him anyway.
Ellen double majored in Journalism and Communication & Culture. She minored in Marketing while working at IU’s student-run advertising agency and participating as a member of IU’s Nation Student Advertising Competition team. And now she’s taking classes toward a degree in Psychology. Sometimes it makes the rest of us feel like we’ve fallen behind—which is weird since we didn’t actually know that was possible.
While her first encounter with Well Done Marketing was as an intern, Ellen quickly proved her interests extended beyond our intern-expectations. And now she’s our in-house online video editor and is increasingly becoming an important part of our account management and web production teams.
Not to mention she has red hair. And, well, we sort of collect redheads around here.
A Bloomington native and graduate of Indiana University in Telecommunications, Amy most recently spent five years in St. Louis working with Schupp Company before returning to Indiana as a part of our account services team.
Amy particularly enjoys the people-oriented nature of her work and insists that she’s never met a stranger. And with three older brothers, well, let’s just say she’s ready for anything.
While we haven’t seen her out of a meeting or off the phone yet, rumor has it that she’s partial to Indiana basketball, the St. Louis Cardinals, J. Crew, Starbucks, and her small-dog-stereotype-defying Pomeranian, Izzy.
Whether it’s filming a TV spot on location at Ferris Bueller’s house or sitting in a recording studio with Devo front man Mark Mothersbaugh, Jeff is always working on the next new creative idea.
Bringing experience as a creative director for various advertising agencies, Jeff continues to tell us that really he’s always been a writer at heart. He’s written for some great brands, including Sherwin-Williams, Royal’s Dirt Devil, and RCI—and some more underappreciated projects, such as a novelty gift fart spray and spaghetti sauce.
Jeff joined our team when he finally made his return to Indiana after—in our opinion—too many years in Northeast Ohio working as the advertising director for one of the largest electric companies in the United States. So, sure, he got to hang out with the likes of Football Hall of Fame great Jim Brown and NBA star LeBron James, but height isn’t everything, right?