These people are our people.
Scott’s story is a common enough: guitar player decides to be an English professor, but ends up running an ad agency. Or maybe it was the other way around. The point is, Scott’s our guy who puts the business in our business plan and the quirk in our corkboard.
He’s written technical documentation, speeches, advertising, and corporate communications for some of the biggest companies around, including AT&T, General Motors, and (the former) Thomson Multimedia. He’s also served in numerous executive roles in the software world, usually leading teams designing business-to-business software products. As president of Well Done Marketing, Scott is in charge of the company’s research and digital strategy efforts.
When he’s not working, Scott can be found playing guitar or running with headphones on. He’s lead singer of a four-eyed soul group called Scott and the Prospects; he’s music director and guitarist for the Ken Honeywell superband, Yoko Moment, and he plays guitar for jazz phenom Mina Keohane. But he has a dark musical secret, too: he played for twenty years in a confusingly popular art-rock polka band called Polkaboy, and gave it all up to pursue a less accordioned musical lifestyle. Long story.
So if you see Scott, ask him how he feels about bringing repeatable processes to a creative environment. Or whether social networking is actually social — or networking. But he’d rather talk about how your digital strategy is already the cornerstone of your business plan, whether you admit it or not. And if you have about three hours, you can ask him why he could have been a contender if it hadn’t been for Kenneth “Babyface” Edmonds.
Years ago, at Ken’s first ad agency job interview, he was asked whether he was a writer or an advertising guy. He said “writer.” He didn’t get the job.
Since that time, Ken has discovered the correct answer to that question. He’s worked on a bunch of high-profile local, regional, national, and international accounts over the past 30 years. He’s a founder of Tonic Indy, one of the city’s most popular annual charitable events. He serves on the board of Southeast Neighborhood School of Excellence (SENSE) and is an advisor to Second Helpings. He also helped start Second Story, on organization dedicated to changing kids’ attitudes about creative writing.
Because, even though he’s an ad guy, Ken still thinks of himself as a writer, and, in fact, has sold poetry and short stories and written a couple of handsful of books. Also, he was once fired for pointing out a grammatical error to a client, who insisted it wasn’t a problem—proving once again that he would rather be accurate than employed.
Sarah Stewart joined Well Done as our new art director in the fall of 2012 bringing eight years of marketing experience working with clients spanning from local non-profits organizations to national for-profit enterprises.
Special work skills include the continuation and development of all design collateral and client identities–and we’ve got to say she’s got a pretty good eye for it.
Special non-work skills include the wherewithal to pack and travel solo with an entire suitcase of shoes; Crossfit (aka she can lift more than all of us combined); and teaching backwoods survival skills with her husband.
Yes, she’s superhuman. And, yes, she’s as nice as she looks.
Mary Catharine Grau
At four years old—and as rumors have it—Mary Catharine declared that some day she was going “to meet everyone in the entire world.” And while the ever-increasing population would overwhelm most people into a tiny basement, Mary Catharine is just a handful of billions shy from reaching this goal.
As our business development director, Mary Catharine brings pretty impressive ten years of experience working in and leading marketing departments.
But we like to think she prefers us because here she gets to spend her days connecting with potential clients, chatting about marketing strategy and how to build their customer base. And every day coming two steps closer to the ultimate goal of knowing everyone. Oh, and generally appreciating how awesome her job is and how cool her coworkers are. Which mostly goes without saying.
Outside the office, Mary Catharine keeps pretty busy on outdoor adventures with her husband, serving on the marketing committee for Giving Sum, mentoring an awesome Starfish Scholar, and being the greatest red-headed Grau ever to cruise the lanes of the Chatterbox bowling league.
If you want to talk about your marketing, advertising, or online presence, just do us all a favor and call her. She hates it when we know people she doesn’t. And we promise that she’s super fun to talk to.
Not many kids dream of going into advertising—actually, the majority of the industry probably initially planned on doing something else. Meet Beth Evans. The woman who is doing exactly what she set out to do when she was seven years old—advertising. Go ahead, be jealous.
There—of course—were roadblocks along the way like winning a full scholarship after walking on to the Indiana University varsity volleyball team. But Beth stayed the course, earning her marketing degree from the Indiana University Kelley School of Business and spending her first five years of agency work with the St. Claire Group.
At Beth’s second agency, Creative Alliance in Louisville—which just happens to annually bill $150 million—she received the 2011 American Advertising Federation of Louisville AdFed Hot Ten under 30 Award.
Now Beth’s back home in Indiana as a part of the Well Done Marketing account executive team, bringing a little more order and direction to our lives—which we like to think is exactly what she had in mind when she was seven.
Associate Creative Director
Like all self-respecting English majors, Matt graduated from college with no intention of getting a real job.
Instead, he traveled to South Korea, where he taught English to kids for a couple of years. After returning to the states, Matt did time as a waiter and a fundraiser for Citizens Action Coalition before finally landing his first writing gig as an ad copywriter at a small firm in Muncie, Ind.
In the following years, Matt attended graduate school to study digital storytelling at Ball State, wrote lots of music criticism for Popmatters.com and Indianapolismusic.net, and launched his own webzine, Hoosier Logic. In 2005, the Indianapolis Star hired Matt to write for INtake Weekly, where he became a columnist and a blog editor, and was recognized by the Society of Professional Journalism for his long-form writing. Matt stuck around at the Star just long enough to realize the newspaper business was dying a slow, grisly death, and, in 2008, he jumped ship to the advertising business. After spending some time at a couple of local agencies and working for a spell as a freelancer, Matt finally found the perfect fit in Well Done Marketing.
These days, Matt spends nearly all of his free time making a fuss over his sons, Oscar and Isidore.
The good news is that before becoming a programmer, Brian taught music to elementary school kids. So we fancy ourselves as an intellectual-capacity upgrade—or at least we don’t ask permission to go to the bathroom.
The better news is that Brian doesn’t mind being helpful. Whether it’s setting up our printer or executing a PHP script using Crontab in Linux, he’s the man.
But, of course, he has a life outside of being technical genius. And that life is full of his dynamite wife and kid, a world of Telecasters, and one of the coolest neighborhoods in all of Indianapolis, Cottage Home.
Web Designer and Front-End Developer
Stephanie’s in the fancy business of user interface design, which means she always keeps the actual site visitors’ happiness in mind when she’s designing total knockout websites. And she’s crazy about responsive and mobile specific design—because who likes a site when they can’t read it on their phone?
She also knows a thing or two about dominating front end development. We think that’s pretty cool and unbelievably useful.
No matter how awesome she is with Photoshop, though, Stephanie’s heart belongs to mountains and she keeps telling us that the whole backpacking and camping thing is super fun.
Fortunately, Stephanie keeps herself busy outside of the office volunteering with SOHO (Saving Orphans through Healthcare and Outreach) and her awesome husband, Eric, and Weimaraner, Dierks. Because if you haven’t noticed, Indiana is sans the mountains.
Traci Cumbay has worked with words since she first took red pen to paper almost 20 years ago. She has been a magazine editor, a book editor, and a journalist. For the past six years, she has earned her living as a freelance writer, editor, and copywriter.
Traci has ghostwritten several books and published fiction under her very own name. She writes restaurant reviews that appear around town and short stories that don’t. Traci joined Well Done Marketing in February 2011. And in May 2011, she graduated from Butler University with a master of fine arts in creative writing.
Director of Operations
As our director of operations, Mindy keeps the rest of us organized and on schedule. And trust us, it is no small thing to herd an office of free-spirited, creative types. And on top of that, she handles employee hiring and training; is currently managing the plans for our up-coming move into the Murphy; and she makes sure there’s food in the kitchen and holiday lunches on the calendar.
With three active teenagers, two dogs, and a commute from way up in Boone County, most of us can’t figure out how Mindy gets to the office on time every day, but she does. She’s also been volunteering for 20 years with Psi Iota Xi—a non-profit that annually gives thousands of dollars to causes related to speech, hearing, literacy, and the arts. Yeah, and you thought your week was busy.
Nick Honeywell has always wanted to be the very, very best at something, something like chess, poker, bowling, WWII historian-ing, screenwriting, music producing. No thanks to the Russians, Pete Webber, and florescent library-lights, some of these dreams have taken the back shelf—but not all! For the time being though, Nick’s concentrating his array of talents here at Well Done Marketing.
Thanks to his dad and the unlikely punishment of being forced to read science fiction novels while grounded, Nick’s had a knack for words and writing from an early age. And, in retrospect, he’s kind of grateful for this. And although he had a fantastic time earning his bachelor’s degree in history from Ball State University, Nick’s not planning on returning to standardized education anytime soon. Well, not until they name a school after him anyway.
Digital Content Specialist
Katie left behind the world of racing to drive content production and WDM-team efficiency by writing, proofing, editing, and keeping us in coffee. Formerly public relations intern for the motorsports agency GRand Solutions, LLC, and a client services coordinator for IndyCar driver Townsend Bell, Katie is actually more into running than auto racing. It’s how she can get away with all that baking she does and how she pulled off a sub-2:00 finish at her second 500 Festival Mini-Marathon.
Katie started her studies at Vincennes University, focusing on musical performance and entering her first pageant before earning an associate’s degree in general studies. She moved on to IUPUI and earned a bachelor’s in journalism with a concentration in public relations and psychology.
She’s long through with pageants but still actively working to foster skin cancer awareness, a pursuit she undertook as her community service platform during those evening gown and talent days.
Melissa has the kind of numbers focus that intimidates and amazes the creative types around here. But at least she waxes poetic about it, referring to her own “passion for strategy” and for marketing materials that make a difference.
Coming to us by way of Caldwell VanRiper (CVR) and LaBov & Beyond, Melissa has been in the game for nine years, helping companies within the construction, healthcare, non-profit, and automotive industries make magic. (Although she’d probably prefer something a little more grounded, like “moving the sales needle.”) She could tell you all about the numbers behind her accomplishments over those years, and we admire that, but we especially admire her because she’s just as focused on the people side of her job. That’s an awfully nice combo.
Assistant Account Executive
Kristin Baxter came to Well Done Marketing after years in nonprofit marketing and communications, but before that she taught middle school language arts. We’re big enough to admit that her experience with preteens is what makes her so adept at keeping us wrangled and on task.
Kristin’s an assistant account executive who makes managing a thousand details and keeping track of project milestones look downright delightful. Deadlines don’t phase her and neither do changes. She’s a not-at-all-mean accounts machine with a degree in telecommunications from Indiana University and another in secondary education from IUPUI. Kristin’s a Hoosier Beer Geek and a Dungeons & Dragons (ahem) geek whom you’re likely to run into at beer events, Gen Con, or while she’s biking the Monon Trail from her Broad Ripple home.