At a time in which every person can choose exactly what sort of entertainment he or she wants to consume every minute of the day, one of the best ways to make sure people watch your commercials it to make them ironic, self-referential, and wildly entertaining. Continue reading
The primary goal of most commercials is not to sell you anything. The primary goal of most commercials is to be good enough that no one gets fired. Continue reading
Outcomes are important, but they’re not everything. A patient with terminal cancer can have a great experience with your physicians, and can tell a moving story. Inspirational stories, by definition, are not easy. Continue reading
We recently worked with Peyton Manning to create this video for Peyton Manning Children’s Hospital at St.Vincent. The good work that happens there, and all the dedicated doctors, nurses, and associates, makes us proud to be part of it. Continue reading
