Stuff we're talking about.

Cost Of Engagement: How Much Is Your Time Worth?

Cost Of Engagement: How Much Is Your Time Worth?

One measure of web effectiveness we’re looking at right now is cost of engagement: that is, how much are you spending per minute of time visitors are spending on your website? How does what you’re spending on content, web updates, and socialization translate into minutes spent on the site by interested visitors? Continue reading

Fifteen Seconds to better heart health: TakeYourPulse.org.

Fifteen Seconds to better heart health: TakeYourPulse.org.

Atrial fibrillation, or A-Fib, is a serious heart condition, and the most-common heart arrhymthmia beyond simple skipped heartbeats. It can also increase your risk for all sorts of serious heart conditions, and increase your risk for stroke five times. How … Continue reading

Can marketing help hospital employees like their jobs better?

Can marketing help hospital employees like their jobs better?

I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to … Continue reading