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Posts Tagged: campaign websites

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I Clicked on an Ad in The Onion. What Happened Next Was Shocking.

Yesterday when I was browsing the book reviews at the AV Club, the most excellent pop culture site affiliated with The Onion, a giant banner ad caught my eye. That in itself is pretty rare. I clicked it. That’s even…

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Cost Of Engagement: How Much Is Your Time Worth?

One measure of web effectiveness we’re looking at right now is cost of engagement: that is, how much are you spending per minute of time visitors are spending on your website? How does what you’re spending on content, web updates, and socialization translate into minutes spent on the site by interested visitors?

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Do you know the signs of stroke?

Do you know what to do if you or someone you’re with is having a stroke? The answer is simple, really: call 911, or otherwise get to the nearest hospital as quickly as possible. Don’t mess around: the sooner you…

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Fifteen Seconds to better heart health: TakeYourPulse.org.

Atrial fibrillation, or A-Fib, is a serious heart condition, and the most-common heart arrhymthmia beyond simple skipped heartbeats. It can also increase your risk for all sorts of serious heart conditions, and increase your risk for stroke five times. How…

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Can marketing help hospital employees like their jobs better?

I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to…

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