The go-to resource for info about what ails you is the same resource you consult when you’re looking for a new refrigerator, or want to know what you can make with those parsnips sitting in your vegetable drawer. Continue reading
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Social media are mysterious. Social media are for kids. Social media are free. Social media are frivolous. Social media are all you need to succeed in marketing these days. False, false, false, false, false. Social media are part of the … Continue reading
You can’t abandon your other social media for Google+ just yet. And no one’s exactly clamoring for an alternative to Facebook. But no one was clamoring for an alternative to MySpace, either. Continue reading
Google+ is brand-new–but healthcare marketers should start considering its benefits right away. This new social network could offer some big advantages for reaching patients with relevant messages. Continue reading
These days, the really valuable stuff on the Internet isn’t gold or silver. It’s content. Every day, it’s becoming clearer that content is what drives traffic to your website. So you have to stop thinking like a marketer and start thinking like a publisher. Continue reading