“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
It’s less than a week into the new year–which means you still have more than 51 brand-new weeks to be a great healthcare marketer in 2013. Here are five things to keep in mind that can help you stay focused … Continue reading
We recently worked with Peyton Manning to create this video for Peyton Manning Children’s Hospital at St.Vincent. The good work that happens there, and all the dedicated doctors, nurses, and associates, makes us proud to be part of it. Continue reading
We’re busy wrapping up 2011 here at Well Done Marketing – and by that we mean we’re launching a bunch of websites (like this one for USA Diving and this one for EdPower) and, more important, finishing off the wine … Continue reading
The go-to resource for info about what ails you is the same resource you consult when you’re looking for a new refrigerator, or want to know what you can make with those parsnips sitting in your vegetable drawer. Continue reading
Outcomes are important, but they’re not everything. A patient with terminal cancer can have a great experience with your physicians, and can tell a moving story. Inspirational stories, by definition, are not easy. Continue reading
You can’t abandon your other social media for Google+ just yet. And no one’s exactly clamoring for an alternative to Facebook. But no one was clamoring for an alternative to MySpace, either. Continue reading
Google+ is brand-new–but healthcare marketers should start considering its benefits right away. This new social network could offer some big advantages for reaching patients with relevant messages. Continue reading
How can you use QR codes in healthcare marketing? Let us count the ways. Continue reading
You say you want your ad agency to produce “viral videos” that garner millions of views without your having to pay for television airtime. Possible? Of course. Probable? Not unless your’re willing to give up control. Continue reading