Stuff we're talking about.

Good News For Doctors: Facebook Needs You

Good News For Doctors: Facebook Needs You

There’s no question that social media have brought radical changes to the way we communicate with each other, the way professionals disseminate information, and the way businesses promote themselves. We share photos. We share opinions. We hype our companies and … Continue reading

Fifteen Seconds to better heart health: TakeYourPulse.org.

Fifteen Seconds to better heart health: TakeYourPulse.org.

Atrial fibrillation, or A-Fib, is a serious heart condition, and the most-common heart arrhymthmia beyond simple skipped heartbeats. It can also increase your risk for all sorts of serious heart conditions, and increase your risk for stroke five times. How … Continue reading

“But it’s just docs talking at the camera….”

"But it's just docs talking at the camera...."

Last fall, we were charged with coming up with a new campaign for St.Vincent Cancer Care (essentially, oncology services on the St.Vincent Indianapolis Hospital campus). We developed a campaign around the theme “Our Fight Against Cancer.” Creatively, it was simplicity … Continue reading

Should hospitals stop advertising?

Should hospitals stop advertising?

Recently, Lynn Neary on NPR’s Morning Edition interviewed James Uland, editor of the Journal of Healthcare Finance (thanks to Dan Dunlop for the tip) about hospital advertising. In Uland’s opinion, hospitals shouldn’t be spending money on mass media advertising. “I … Continue reading

Can marketing help hospital employees like their jobs better?

Can marketing help hospital employees like their jobs better?

I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to … Continue reading