There’s no question that social media have brought radical changes to the way we communicate with each other, the way professionals disseminate information, and the way businesses promote themselves. We share photos. We share opinions. We hype our companies and … Continue reading
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Tag Archives: healthcare
A Brand New Life For Weight Loss Surgery Patients
Some people may think that bariatric surgery is a sort of “cheat”–that people choose weight loss surgery so they don’t have to do the hard work of exercise and changing the way they eat to achieve results. We’re here to … Continue reading
A Great Combo: Archie, Jazz, And An Important Cause
We’ve mentioned what a pleasure it is to work with Archie Manning. Imagine what a pleasure it was to work with Archie Manning at the Jazz Kitchen in Indianapolis with a bunch of ultra-cool jazz cats. Now imagine how satisfying … Continue reading
The Revolution Is Over. The New Civilization Is Here.
According to Susannah Fox of Pew Internet, the online health revolution is over. Which you should not take to mean it’s no longer important. It’s just not a revolution anymore. Online health information is so rich and so available that, … Continue reading
Governor Mitch Daniels’ INShape Indiana
Let’s see: The Biggest Loser’s Pam Smith? Check. Basketball great George McGinnis? Check. But the biggest star? That would be Indiana’s motor home travelin’, motorcycle ridin’, health-and-fitness lovin’ Governor Mitch Daniels. He’s a pro on camera an an accessible, super-intelligent … Continue reading
Fifteen Seconds to better heart health: TakeYourPulse.org.
Atrial fibrillation, or A-Fib, is a serious heart condition, and the most-common heart arrhymthmia beyond simple skipped heartbeats. It can also increase your risk for all sorts of serious heart conditions, and increase your risk for stroke five times. How … Continue reading
“But it’s just docs talking at the camera….”
Last fall, we were charged with coming up with a new campaign for St.Vincent Cancer Care (essentially, oncology services on the St.Vincent Indianapolis Hospital campus). We developed a campaign around the theme “Our Fight Against Cancer.” Creatively, it was simplicity … Continue reading
Do you know the signs of stroke?
Do you know what to do if you or someone you’re with is having a stroke? The answer is simple, really: call 911, or otherwise get to the nearest hospital as quickly as possible. Don’t mess around: the sooner you … Continue reading
Should hospitals stop advertising?
Recently, Lynn Neary on NPR’s Morning Edition interviewed James Uland, editor of the Journal of Healthcare Finance (thanks to Dan Dunlop for the tip) about hospital advertising. In Uland’s opinion, hospitals shouldn’t be spending money on mass media advertising. “I … Continue reading
Can marketing help hospital employees like their jobs better?
I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to … Continue reading



