It’s less than a week into the new year–which means you still have more than 51 brand-new weeks to be a great healthcare marketer in 2013. Here are five things to keep in mind that can help you stay focused … Continue reading
People who insist on greenlighting these kinds of videos should understand that nobody likes them except for the people who are in them. Continue reading
How can you use QR codes in healthcare marketing? Let us count the ways. Continue reading
Your computer has not made your life freer and easier. It is not a great labor-saving device. It’s made it mandatory that you do four times the work in half the time. This does not seem like progress to me. Continue reading
People complain about anything, and the Internet is soapbox, if not megaphone. Every post with an open comment section is a chance to bring out the flamethrower and fire away. So what do you do if it happens to you? Continue reading
Ad agencies don’t understand Internet marketing. Internet shops don’t understand advertising. So they form strategic alliances based on mutual ignorance. We think it’s time for marketing efforts that have become increasingly fractured over the last decade to be integrated again. After all, it’s all marketing. Continue reading
We believe that writing matters–maybe more than ever. A picture on the Internet is still worth a thousand words. But the right words on the Internet will always be worth a thousand pictures. Continue reading
After two decades of pretending e-mail was the only useful thing on the Internet, ad agencies have finally decided it’s time to wake up and smell the HTML: the world the way it used to be is never coming back. Continue reading
Do social media help you make money? Today, social media are part of the landscape and language of doing business. Not participating in social media today can be extremely expensive in terms of lost influence and insight. Continue reading
With Facebook, we have the ability to be connected with each other all the time. Which, ironically, means that it’s easy to feel isolated and disconnected from all the great things going on out there in the happening world. Continue reading