“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
Peyton’s greatest, most lasting legacy may be Peyton Manning Children’s Hospital at St.Vincent. Lots of people still labor under the misperception that Peyton works for Riley. Umm…no. This is a whole separate hospital that’s part of St.Vincent–and the work they do there every day is remarkable. Continue reading
We know you’re kind of at loose ends right now, career-wise. So Well Done Marketing would like to offer you a job. We probably can’t match what you were making with the Colts, but when you don’t have a job, you take what you can get, right? Continue reading
Tonight is the fourth annual Celebration of Caring Gala to benefit Peyton Manning Children’s Hospital at St.Vincent. It will be fabulous and star-studded and lots of fun–but there’s really only one reason we’re going. Continue reading
Chances are really good that the Addy Awards will go back to being stupid next year. This year, they’re awesome. Continue reading
Working with amateur talent is every director’s nightmare. Unless it’s Julie Schnieders, St.Vincent women’s health nurse practitioner, who’s every bit as charming on TV as she is in person. Continue reading
Atrial fibrillation, or A-Fib, is a serious heart condition, and the most-common heart arrhymthmia beyond simple skipped heartbeats. It can also increase your risk for all sorts of serious heart conditions, and increase your risk for stroke five times. How … Continue reading
Last fall, we were charged with coming up with a new campaign for St.Vincent Cancer Care (essentially, oncology services on the St.Vincent Indianapolis Hospital campus). We developed a campaign around the theme “Our Fight Against Cancer.” Creatively, it was simplicity … Continue reading
I had an interesting conversation online last week about a Press Ganey study that said 45% of hospital employees are “distanced from or discontented with” their work—and that employees who work most closely with patients are the most likely to … Continue reading