At a time in which every person can choose exactly what sort of entertainment he or she wants to consume every minute of the day, one of the best ways to make sure people watch your commercials it to make them ironic, self-referential, and wildly entertaining. Continue reading
Tag Archives: television
Bold Advertising Wins
The primary goal of most commercials is not to sell you anything. The primary goal of most commercials is to be good enough that no one gets fired. Continue reading
I Would Rather Watch Advertising Than Midnight In Paris
Midnight in Paris is a one-note song. You might say, “yes, but it’s a Cole Porter song.” But I would remind you that Cole Porter never wrote a one-note song. Continue reading
An Open Letter To Peyton Manning
We know you’re kind of at loose ends right now, career-wise. So Well Done Marketing would like to offer you a job. We probably can’t match what you were making with the Colts, but when you don’t have a job, you take what you can get, right? Continue reading
In Which We Invite Ourselves To The Biggest Party Of The Year
Tonight is the fourth annual Celebration of Caring Gala to benefit Peyton Manning Children’s Hospital at St.Vincent. It will be fabulous and star-studded and lots of fun–but there’s really only one reason we’re going. Continue reading
We won!
Chances are really good that the Addy Awards will go back to being stupid next year. This year, they’re awesome. Continue reading




