“We’re looking to do advertising that doesn’t look like healthcare advertising.” I’ve heard this, or some variation thereof, dozens of times over the past 30 years, and it always give me pause. On one hand, it’s exactly the sort of request … Continue reading
Is it just me, or do the Super Bowl commercials get less and less interesting every year? This year’s crop was another sorry bin of draught-distressed corn. The car commercials were particularly pitiful. Most of them featured packs of fanciful … Continue reading
It all started innocently enough: I saw a tweet by Small Box’s Jeb Banner that made me think. That tweet: you can tell a lot about a company’s culture by its commercials a healthy culture won’t permit crappy ads to … Continue reading
If you live in Central Indiana and you turn on the television, chances are you’ve seen our spots for Indy Connect, the local public transit initiative. We can’t get away from them. Which was the whole idea. Kudos to Sean … Continue reading
At a time in which every person can choose exactly what sort of entertainment he or she wants to consume every minute of the day, one of the best ways to make sure people watch your commercials it to make them ironic, self-referential, and wildly entertaining. Continue reading
The primary goal of most commercials is not to sell you anything. The primary goal of most commercials is to be good enough that no one gets fired. Continue reading
Midnight in Paris is a one-note song. You might say, “yes, but it’s a Cole Porter song.” But I would remind you that Cole Porter never wrote a one-note song. Continue reading
We know you’re kind of at loose ends right now, career-wise. So Well Done Marketing would like to offer you a job. We probably can’t match what you were making with the Colts, but when you don’t have a job, you take what you can get, right? Continue reading
Tonight is the fourth annual Celebration of Caring Gala to benefit Peyton Manning Children’s Hospital at St.Vincent. It will be fabulous and star-studded and lots of fun–but there’s really only one reason we’re going. Continue reading
Chances are really good that the Addy Awards will go back to being stupid next year. This year, they’re awesome. Continue reading