Let’s don’t beat around the bush: Well Done Marketing is looking for an entry-level content specialist. That means we’re paying an entry-level salary, and we have entry-level work. Lots of website updating. A little copywriting and producing. Probably some errands. … Continue reading
It all started innocently enough: I saw a tweet by Small Box’s Jeb Banner that made me think. That tweet: you can tell a lot about a company’s culture by its commercials a healthy culture won’t permit crappy ads to … Continue reading
It’s less than a week into the new year–which means you still have more than 51 brand-new weeks to be a great healthcare marketer in 2013. Here are five things to keep in mind that can help you stay focused … Continue reading
We recently worked with Peyton Manning to create this video for Peyton Manning Children’s Hospital at St.Vincent. The good work that happens there, and all the dedicated doctors, nurses, and associates, makes us proud to be part of it. Continue reading
At a time in which every person can choose exactly what sort of entertainment he or she wants to consume every minute of the day, one of the best ways to make sure people watch your commercials it to make them ironic, self-referential, and wildly entertaining. Continue reading
The go-to resource for info about what ails you is the same resource you consult when you’re looking for a new refrigerator, or want to know what you can make with those parsnips sitting in your vegetable drawer. Continue reading
People who insist on greenlighting these kinds of videos should understand that nobody likes them except for the people who are in them. Continue reading
Social media are mysterious. Social media are for kids. Social media are free. Social media are frivolous. Social media are all you need to succeed in marketing these days. False, false, false, false, false. Social media are part of the … Continue reading
Outcomes are important, but they’re not everything. A patient with terminal cancer can have a great experience with your physicians, and can tell a moving story. Inspirational stories, by definition, are not easy. Continue reading
You can’t abandon your other social media for Google+ just yet. And no one’s exactly clamoring for an alternative to Facebook. But no one was clamoring for an alternative to MySpace, either. Continue reading