These days, editorial coverage in newspapers, radio, and television is both less important and more important than it’s ever been. Less, because in the Internet, you can take your news directly to the people without an intermediary. More, because for some marketers, traditional advertising makes less and less sense—so “earned media” is the strategy of choice for extending the reach of marketing messages.

It still takes discipline, knowledge, resources, and flexibility. It takes good contacts and clear writing and the patience and foresight to set up and run great press events. We’ve been doing it for some of the Midwest’s biggest clients and best causes for years.

Contact Well Done about your media relations needs.