Advertising is not dead. It’s just breathing hard. With the rise of the Internet, TV audiences are fragmenting and newspapers are shrinking and direct mail is going directly into the circular file.

But it doesn’t have to. TV watching is actually on the rise. Newspapers still reach an affluent, influential audience. Bad direct mail has always been thrown away unopened. Today, it takes a little more finesse and a lot more intelligent planning to reach people through traditional media—which, in many cases, are still more effective and affecting than anything you can do on the web. We’ve got finesse and intelligence in spades.

Contact Well Done about your traditional advertising needs.

Recent Traditional Advertising Work

Baby, You’ve ArrivedWe created a television spot designed to cut through the dreamy haze of typical maternity advertising, positioning the new suites as a “reward” at the of a nine-month period of anxiety, uncertainty, and craziness.		Gov. Daniels INShape Indiana ProgramWe rounded up some local celebrities—including basketball great George McGinnis, Pam Smith from The Biggest Loser, and the governor himself—and created a spot that helped inspire thousands of people to sign up for the program.