What We Did:

	Strategy & Planning
	Brand Development
	Web Design & Development
	Social Media
	Traditional Advertising
	Digital Advertising
	Copywriting
	Collateral
	Media Relations
	Video

Project Details:
The State of Indiana and Gov. Mitch Daniels wanted to launch a program to encourage Hoosiers to eat better and get more exercise.

We rounded up some local celebrities—including basketball great George McGinnis, Pam Smith from The Biggest Loser, and the governor himself—and created a spot that helped inspire thousands of people to sign up for the program.