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Legacy Project Super Bowl Video

What We Did:
Concept Development
Creative Direction
Copywriting
Video Production

Project Details:
Local Initiatives Support Corporation (LISC) is a national community development organization whose Indianapolis office’s success is noteable. And it’s noticed nationally. At the 30th Anniversary National Local Initiatives Support Corporation (LISC) Conference, LISC Indianapolis President, Bill Taft, was honored as the keynote speaker. To share LISC’s Indianapolis story, we helped created three videos for Bill to screen during his speech.

The video above shares the story of the development of Indianapolis’s near-eastside, including and beyond the Super Bowl Legacy Project. As Super Bowl Committee Chair, Mark Miles, shares, “The effort to redevelop the near-eastside neighborhood has been going on for a long time… It really is the broader community and the Committee is simply trying to help.”