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St. Vincent Heart Center of Indiana—Take Your Pulse Campaign

St.Vincent AFIB with Archie Manning from Well Done Marketing on Vimeo.

What We Did:

Project Strategy & Planning
Brand Development
Project Web Design & Development
Social Media
Project Traditional Advertising
Digital Advertising
Project Copywriting
Collateral
Media Relations
Project Video


Project Details:
Atrial fibrillation—or A-Fib—is one of the most common heart conditions in the world, and can lead to increased risk for stroke and other serious heart ailments.

We used jazz music to dramatize the concept of an irregular heartbeat in television and on the web—and worked with former NFL quarterback Archie Manning to make it even more memorable. And, we created a TakeYourPulse.org to share helpful health information about A-fib, including a little more video of Archie.