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What We Did:

	Strategy & Planning
	Brand Development
	Web Design & Development
	Social Media
	Traditional Advertising
	Digital Advertising
	Copywriting
	Collateral
	Media Relations
	Video

Project Details:
USA Diving’s mission is to “take the sport of diving its athletes of all ages to new levels.” The not-for-profit organization has a big task: sharing all information relevant to those involved in the sport – membership details, events, contact information, and much more – and those who are looking to support the sport as media, fans, donors, and sponsors. And the task is much more about sharing the story of the sport than all of the information available to support it.

Well Done Marketing got involved with USA Diving to do just that – share the story in a manageable and effective way. The project included the identification key messages for USADiving, coining a tagline for the organization, and web development for a new site that excites and engages visitors as well as informs. After a number of months, and a great deal of content creation, we’re excited to introduce the new USADiving.org. We’re proud of the website – and that we now know how to score a Forward Flying Somersault and a Reverse 2 ½ somersaults 2 Twists.

Web Designer / WordPress Developer: Stephanie Bane
Copywriter: Steve Nowak
Creative Director: Ken Honeywell
Account Manager: Mindy Ford