We were pretty blown away when we witnessed the skill and compassion of the doctors and nurses and other caregivers who are fighting cancer every dat at St.Vincent. We were continually moved by the stories of patients fighting for their lives, and the St.Vincent professionals who are caring for them day in and day out. With our partners at St. Claire Group, we created a campaign to bring the fight to the fore and bring viewers directly into the battle. The handheld cameras and on-location sound give you a sense of place. This is The Spirit of Caring in action.