We’ve done a lot of work over the years with Peyton Manning. But we’d never had the pleasure of working with Peyton’s dad Archie until we wrote and developed a series of videos for Project 18 to help parents work with their kids to eliminate childhood obesity.

Project 18 was created by Peyton Manning and Peyton Manning Children’s Hospital at St.Vincent to addess the growing problem of childhood obesity. It’s a team approach that, in its first year, was employed by more than 200 elementary schools across Indiana to help kids and their families set goals, eat smarter, and get active.

These videos were shot at Studio Midwest by Hi-Def Pictures. Our excellent art director associate Bruce Bousman worked to make them lively and fun by combining lots of still images with the footage of Peyton and Archie.

You know who’s awesome? Archie Manning. Going in, we hoped he’d be as smooth and easy to work with as Peyton. The result? Let’s just say that Peyton comes by his charm honestly.