Our partners at St. Claire Group have always known just how to market HeartScan: as a direct response product. It only makes sense: for $99 and 30 minutes of your time, you can get an idea of your risk for heart problems, which are the number-one killers in America. If you have a problem, you can get it taken care of right away. If you don’t, you have greater peace of mind. Makes all kinds of sense to us.