super-bowel-commercial-mercedesIs it just me, or do the Super Bowl commercials get less and less interesting every year? This year’s crop was another sorry bin of draught-distressed corn. The car commercials were particularly pitiful. Most of them featured packs of fanciful creatures–grown-up babies, goofy kids, stupid dads, Wayne Coyne, etc.–off on magical adventures, for no discernible reason. I picked my favorites and least favorites for Punchnel’sif you want to know more about what I think.

This morning, though, what I want to know is this:

You’re a creative guy in an ad agency. Your client has the budget to buy the rights to The Rolling Stones’ “Sympathy for the Devil.” You have a badass premise: your product is so good, you’d consider selling your soul to the devil for it–but it’s so inexpensive that you don’t have to. You have a brand that supports this message. Oh–and Kate Upton and Usher are in the budget, and you can still afford Willem Dafoe to play Old Nick.

On the other hand, you are a music fan. This is an iconic song–the sort of song you should associate with kissing Ellie behind her father’s garage, not a half-assed sales pitch for a German car. If you do this, you will forever be held in disdain by real music fans everywhere.

But, damn. It works so well.

Would you do it? Would you sell your soul for the perfect song in your spot?

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