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More room for promotion on Facebook

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Well Done Marketing

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2 min read

Megan Bennett | Writer/Producer | Well Done Marketing

By Megan Bennett, owner and president of SociallyAcceptable 

It’s a short holiday week for most businesses, but in the world of Facebook it’s been a busy one. Two interesting rollouts are in the works that you may already see on your personal profile and business pages. And one big change to timeline photo rules is exciting news for brands.

First the updates:

  1. Link photos. The days of only being able to choose from a select number of images when posting a link to Facebook are going. Some users are seeing the ability to upload their own images, giving content managers more control and more creative power over their messages. If we’re lucky, this is goodbye to boring logos and images unrelated to posts.
  2. Suggest a tag. Facebook really wants all content to be classified. It wants to know who owns the content, and it really wants profiles to be connected as much as possible. So it’s no surprise that photo tags are making a strong comeback. As of July 2, you have the ability to suggest a tag on your friend’s photos—right in the news feed. The extra step of clicking the photo before you tag is gone, making it easier to tag (and more likely that people will).

And here’s the rule change that is likely to garner glee from brand-page managers.

When Timeline launched (changing the overall look of the Facebook profile and business pages) the biggest and most obvious change was the introduction of the timeline cover image at the top of the pages. The rules were limiting: no call-to-action text, no website and no phone numbers — no using the timeline cover picture for promotion of any kind.

About six months ago, the restriction was lessened: businesses could use text so long as the text covered less than 20 percent of the cover photo space.

Well ch-ch-ch-changes have happened again, and Facebook appears to have removed the 20 percent rule altogether, opening the way for business to put whatever they desire on their cover image. Will we see and influx of “SALE SALE SALE” messages cluttering up business pages? Let’s hope not. I rather cringe at the idea of Microsoft Word Text Art where once photos reigned.