Making “More is More” Make Sense: The International School of Indiana Website

2 min read

Boasting a variety of distinctions—including an International Baccalaureate curriculum for all students, graduation and college attendance rates of 100%, and language immersion classes in French, Spanish, or Mandarin for students age 3 through fifth grade—the International School is one of central Indiana’s premier private school options. It consistently makes The Washington Post’s annual list of America’s Most Challenging High Schools and last year celebrated its 20th anniversary with a documentary special on WFYI.

So why would such a top-notch school need our help?

Well, take another look at that first paragraph. It’s impressive, sure, but it’s also a lot to process. It didn’t even mention the 9:1 student-to-faculty ratio, the international adventures to places like France, Chile, Barcelona, and Costa Rica, or the wide variety of summer camps. It didn’t explain what language immersion is: a method of second-language education in which all of a student’s schooling occurs in the target language—Spanish, say, or Mandarin.

The International School of Indiana has so much to offer. The trouble was that its previous website came pretty close to seeming like too much. Too much to make sense of, too much to take in coherently during the course of one web visit. We set out to change that, all while hewing to a notion that, when it comes to educational opportunity, more really is more.

Screen Shot 2015-04-01 at 9.45.43 AMWith that in mind, we designed a new site around scrolling pages, with big images and responsive design to tell ISI’s story—on desktop, tablet, or mobile—as vividly as possible. Whether you’re exploring ISI’s commitment to academic excellence or looking for more info on their athletic opportunities, we tried for a browsing experience in which the act of navigation would become as evocative and emblematic as the information itself. We wanted to make “finding” feel more like “finding out.” That’s why nearly every page has a Why ISI? button that takes you back to a page of central messages. That page, in turn, directs you to other great reasons to consider ISI.

Screen Shot 2015-04-01 at 9.47.48 AMWith a more-is-more website, there’s always more to mention. We’d be greatly remiss if we didn’t point out that both the Academics and Why ISI? pages can be viewed in French, Mandarin, and Spanish, as well as in English. That there are forms embedded throughout that let you do everything from schedule a tour to register for the bus service, all completely online. That in the online store, you’ll be able to do everything from purchase ISI clothing and accessories to register for a wine-tasting event.

And for parents who just want to know what’s for lunch? There’s a page for you, too.