Christine Hudson, Digital Strategist

Christine Hudson, Digital Strategist

They say that whenever one door closes, another one opens. While “they” obviously have a weakness for corny analogies, they’re also often right.

Case in point: In the same week Well Done was forced to bid a misty-eyed adieu by to trusty digital strategy intern Turner Kendall, we also welcomed Christine Hudson, our brand-new, full-time digital strategist.

We’re super excited to have Christine on the team. She’s whip-smart, boasts some serious digital strategy chops, and is generally just a pleasure to be around.

As is customary here at Well Done, we peppered Christine with questions upon her arrival. Here are her answers, which include references to nachos, Darth Vader, and Wolfgang Amadeus (the cat, not the composer).

First the basics: Where are you from, where did you go to school, and what led you to this point in your professional life?

I grew up in Indianapolis (Devonshire III & VI, for those who are familiar with Indy’s hoods). I went to Heritage Christian School for K-12 and DePauw University for college. Growing up, I always loved writing, which led me to major in writing at DePauw, which led to working as a writer/creative at an SEO agency out of college. At the SEO agency, I had the opportunity to interact with the internet, websites and content through a more strategic lens, which I found terribly intriguing, and that’s how I’ve ended up here!

What made you want to work at Well Done? Other than the sweet Fountain Square location and the super-nice people, of course?

I’ve really heard nothing but good things about Well Done — the work, the people, the clients, the reputation — it’s all rock solid. Plus, the vibes here are just so, so good. As cheesy as that sounds, I like to surround myself with good, positive vibes (good places, good people, good things). Also, the sweet Fountain Square location and the super-nice people.

Digital strategy” is one of those terms that different people define differently. What is your definition?

To me, digital strategy is about helping clients identify a clear business objective, then determining how, when, where and why they can use the digital space to accomplish their goals. Once a digital presence is established, it’s about analyzing the data and refining the process to help clients stay relevant and continuously improve their customer’s online experience.

What are you most looking forward to in your new role?

I’m looking forward to working in an industry and at an agency that isn’t afraid of change and never settles for complacency.

Obviously you’re here to help Well Done clients, but what do you personally hope to get out of the job?

I’m hoping to be challenged and learn something new every day. One of my favorite things about agency life is that you get to sit next to and work with people everyday who all have expertise in different areas, and who are all great at what they do. There’s so much learning that happens just from being in the presence of brilliant, like-minded people. It’s invaluable.

Like our president, Ken Honeywell, you’re a vegetarian. What’s your go-to meal? 

My go-to meal is really anything that’s equally balanced with carbs, fat and protein! Specifically, my favorite go-to meal lately has been an avocado egg sandwich (one egg cooked sunny side up, a dash of Cholula hot sauce, half of a smashed avocado with salt and pepper sandwiched between two slices of some sort of dense, seeded bread). I usually have this with a side of whatever fresh fruit I have at home and a homemade protein smoothie! Also, dessert is crucial. In the summertime, I like cold desserts, like Trader’s Point Creamery chocolate milk, dark chocolate pudding or ice cream. In the winter, I like baked goods! Just know this: There are few things I hate more than a vegetarian meal that’s ONLY VEGETABLES.

Alternatively, I like nachos.

If you could eat that meal with one famous person, living or dead, who would it be? Why?

I’d love to get the chance to meet Madam C.J. Walker. She was the dopest entrepreneur ever, created her own business from nothing and was determined to succeed in a society that didn’t want her to. She was also (likely) the first female self-made millionaire in America and she lived here in Indy! And, instead of becoming part of the 1% and hoarding stacks of cash like I would do, she used her wealth to make the world a better place. If she’s not available, I’d like to meet Darth Vader and discuss his turn to the dark side, then his return to the light. I’m not sure how interested either of them would be in eating avocado sandwiches, though. We would probably have to do nachos.

What’s your secret power?

Parallel parking!

This is the last question of the interview. As a welcoming gesture, we’ll let you write it (and answer it, too, of course).

Q: What do you like to do for fun? A: I love writing, running, practicing yoga, reading, eating, listening to music, going to the movies, Netflix-ing, strategically avoiding social encounters and hanging out with my cat (Wolfgang a.k.a Wolfgang Amadeus a.k.a Wolfie!).