If the rain kept you away from Fountain Square and Tonic Ball XV last Friday evening…well, you were the one. This year, the Ball was bigger than ever, with five stages, each of them crowded with talented musicians playing to packed houses, celebrating the songs of some of our favorite artists, all to raise money for Second Helpings.
If you live in Indianapolis and/or have any friends who played or even attended Tonic Ball, you probably couldn’t get away from it in social media this weekend. Tonic won Facebook by a wide margin. People streamed lots of video, and it was fun to relive the evening.
And we raised a lot of money. This year’s event took in well over $100,000 to support the power of food to change people’s lives.
And since we’ve thanked all the performers and all the volunteers and all the venue owners and all the people who came out to have a good time for a great cause so profusely over the last couple of days—and because this, after all, is an ad agency’s website—we’d like to thank the sponsors whose generosity made this amazing event possible…
…starting with Eskenazi Health, our presenting sponsor for the second year in a row. Our stage sponsors were Geico, Navient Foundation, and Sam Ash Music Stores, who graciously donated the backline equipment for all five stages again this year.
Sun King Brewing was our Brew Sponsor and donated sales that night to the cause. Our Rock Star-level sponsors were Central Indiana Community Foundation, Markey’s Rental and Staging, Mays Entertainment, NUVO, Sysco, and Well Done Marketing (go, team).
Groupies? We had ’em. Sponsors at this level were Andy Mohr Volkswagen, Core Redevelopment, Cunningham Restaurant Group, Cyberian Technologies, Dow AgroSciences, Indy Film Fest, La Margarita, Logan Institute, Luna Music, Marigold, Rockstone Pizzeria and Pub, and Zachary Confections. Our friends at Deylen Realty sponsored the instrument corral and kept the guitars safe—not an easy job.
Fan Club sponsors included a donation in honor of Elaine Levinson, Raymond James/Joel S. Singer & Julie D. Singer, Third Street Ventures, Harry Todd, Jennifer & Gary Vigran, and When Pigs Fly Farm. Friends of Tonic included B’s Po Boy; Circle City Shines; Connie Gigax; Deep Eddy Vodka; Hall, Render, Killian, Heath & Lyman; Joe Shoemaker, broker, Encore Sotheby’s International Realty; Kightlinger & Gray LLP; Landscapes Unlimited; Ronald Lannan/Meineke Car Care Center; Mobi; NOW Courier, Inc.; Statia Murphy; Marie Powell; Quarles & Brady; Nora Spitznogle; and Steel Dynamics. The Best Chocolate in Town was our Tonic Around Town sponsor.
And finally…thanks to all of our friends in the local media for all the love and support you’ve given us—and a special shoutout to Dave Lindquist for his nice wrap-up piece in which he called our band, Bomb Dylan, an “intermittent supergroup.” It is certainly both those things: Once a year, a bunch of great musicians agrees to go slumming with me in the band, and they usually manage to pull off something spectacular in spite of my average voice and above-average stage antics. Well played, gentlemen.