Teen Vogue writer Lauren Duca was in the news again last week after an appearance on FOX News. Over the course of the interview, she (generally) stayed on the high road despite Tucker Carlson’s attempts to belittle her and goad her about her article, “Donald Trump Is Gaslighting America.”

What hasn’t been widely reported—and frankly should have been—is Duca’s spot-on advice for those of us who are still confounded by the media’s inability to call Trump out on anything factually incorrect (or just plain delusions of grandeur).

First, Duca reminds us, check your sources. She writes, “Insist on fact-checking every Trump statement you read, every headline you share or even relay to a friend over coffee. Refuse to accept information simply because it is fed to you.”

This is great advice for keeping tabs on the PEOTUS. But it’s also just plain good advice. Fact-checking is so important that the Society of Professional Journalists wrote it into their Code of Ethics. With the proliferation of fake news and put-down punditry, we all could stand to think more like (real) journalists.

Even the best can get fooled sometimes. That’s why our writers routinely check each other’s facts, from the crucial to the mundane, when they proofread. Robin Beery is probably still cussing me after having to confirm the accuracy and the spelling of all 40 ways to say thanks. (Asante tena, Robin!)

Duca’s second recommendation—“Don’t be afraid to ask questions”—echoes something else we value at Well Done: curiosity.

Early in my career, when it was trendy to credit kindergarten for everything you needed to know, I learned that was true in at least one way. Four- and five-year olds do not hesitate to ask “why?”; in fact, they ask it a lot. Why? Because asking is the best way to understand that which you do not know.

We ask a lot of questions. We always want to know more about a topic, an industry, an issue, a motive. We ask our clients, their customers, their competition, their neighbors, and their staff. We also ask it of each other and ourselves.

Research and understanding are at the heart of the marketing business. We have to understand our clients’ customers and stakeholders—what motivates them, what engages them, and what turns them off—in order to create effective campaigns.

Asking “why” is what we have to do with the incoming administration, as well. We need to understand what motivates Trump and his inner circle. Look for context. Don’t accept verbatim what is tweeted at you—by anyone. Check your sources. If one seems suspect, find a second. And a third.

Ask questions and demand more information. Even if something sounds legit, it’s worth a few minutes confirming it before believing it (or worse, sharing it) as the gospel truth. Thanks, Lauren Duca, for the reminder.