Finding a great senior account executive ain’t easy. The ideal candidate is a whip-smart strategist. A detail-oriented project manager. Relentlessly responsible, yet willing to take risks. And she must be armed with enough prior experience to hit the ground running.
So we lucked out, to say the least, when we found Lucy Smith just a little over a month into our search.
Lucy comes to Well Done on the heels of a 6-year stint at the Indiana Blood Center, where she started as an intern and climbed the ranks to become the corporate communication specialist. She bears all the qualities we prize in people: intelligence, integrity, and a burning desire to do work that matters. In the Q&A below, Lucy explains why she left the client side for the agency world, why she won’t be joining Well Done’s vegetarian enclave, and more.
First the basics: Where are you from?
Born and raised in St. Louis, Missouri.
Where did you attend college?
Indiana University, Bloomington. I left my heart in Bloomington.
What led you to a life in marketing and advertising?
I studied journalism with a focus in advertising, which frankly meant nothing more than two required advertising classes. After I graduated, while working for my mom’s flower shop (trying to figure out what the heck I wanted to do), I took a few Adobe Creative Suite classes as I thought I ultimately wanted to be on the design side of an agency. I realized that wasn’t for me. Fast-forward a year, and I was offered an internship position to help a nonprofit build a social media presence. I guess you can say the rest is history?
What attracted you to Well Done (other than the sweet Fountain Square digs and the super-nice people, of course)?
I have always dreamed of being able to walk to Wildwood every day for a sandwich. But seriously, coming from a non-profit, I have a passion for mission-based work. I knew Well Done did (wonderful) work for nonprofits. Very attractive.
Your last job was at the Indiana Blood Center, where you worked on the client side. What made you want to make the leap to the agency side?
People. Building relationships with clients. On the client side, I built relationships with staff and a handful of vendors and agencies, but I craved more of that. I am energized by people. So here I am.
Obviously, you’re here to help Well Done clients, but what do you personally hope to get out of the job?
I am looking forward to learning how our clients operate. With such a diverse client list, representing a variety of industries, I am excited to see the strategic approach taken by each.
We have a lot of vegetarians here. Are you a vegetarian?
NO. I respect vegetarians and oftentimes admire them, but I am not one of them. I LOVE meat, all kinds. In fact, I crave it. Just the other day my mouth was watering for a pork chop. Maybe you shouldn’t share this with the vegetarians?
If you could go mini-golfing with one famous person, living or dead, who would it be?
Good question. Yvon Chouinard, the founder of Patagonia. If you have not heard of him, or listened to him speak, or read about him, DO IT. An incredible human. (You can hear his story on NPR’s How I Built This podcast #14.
What’s your secret power?
Loading a dishwasher. Just ask my husband.