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Sometimes you take a dive.
I’m still recovering from this year’s abysmal Super Bowl ads. But I remember a better time. A time when, instead of doing a half-baked Spuds rehash, Bud Light made some genuinely hilarious commercials. I don’t think I’d jump out of a plane for some Bud Light, but then again, I probably wouldn’t jump out of a parked car for some Bud Light. For me, it’s Schlitz or nothing.
Going ape for fake bananas.
There’s so much to love about this ad for Souvlaki Hut, an Australian franchise of “casual Greek restaurants.” You’ve got the Paul Hogan accent, the fake banana toss (great band name), the top-notch foley, the slick dance moves—it all comes together with undeniable precision. But without a doubt, the piece de resistance is the bouzouki-playing, cyber-animated gorilla (ReBoot, anyone?). While Souvlaki Hut might not have the appeal of a classy joint like the Nut Hut, I’ll give them a try the next time I’m Down Under.
PWC is SOL.
PricewaterhouseCoopers—an accounting firm that abhors word spacing almost as much as busted calculators—made a big mistake at the 89th Academy Awards. As a company whose reputation is based on accuracy, their brand identity probably just took an irreparable hit. But don’t worry, accountants: HAL 9000 will have your job soon enough.
Snuggle Bear wants your soul.
Have you ever noticed how sinister some of these brand mascots are? It’s hard to imagine why so many retail companies refuse to adopt a new look, but Copyranter Mark Duffy has a theory: Coming up with new stuff is hard. Which is why we’re still looking at Mr. Clean’s shiny bald head and that horrifying “jolly” Green Giant.
You’ll get from A to B—just don’t try and make it to C.
Some people think Facebook ads don’t work. Those people have never met Selmar Pierre Roseman, car salesman at Journee Autos in Largo, Florida. His brutally honest Facebook advertisement for a 2002 Oldsmobile Alero has generated lots of interest for the business, with more than 32,000 shares and 20,000 comments. Yes, Selmar may be profane. But used car salesmen aren’t known for their tact—and I can assure you there’s one less 2002 Oldsmobile Alero on the lot.