Nonprofits: Get off the Email Struggle Bus

2 min read

As a nonprofit marketer, you know email is the most powerful weapon in your marketing arsenal. But you struggle to use it as frequently and effectively as you should, because you’re doing the job of three people. Maybe four. Or if you’re really lucky, five.

I work with a lot of nonprofits here at Well Done, and I know the struggle is real.

But the benefits of a strong email marketing program are even more real. And here’s why: As a nonprofit marketer, you have a compelling story to tell.

You may envy the budgets of your for-profit counterparts, but believe me, they envy your story. Because they know audiences far prefer stories to sales pitches. And it’s incredibly hard for a profit-driven company to “tell a story” that isn’t contrived or boring (or both).

You, though, are sitting on a little pile of marketing gold: an authentic, mission-driven, inspiring story. And by far the most economical and powerful way to tell it is through email.

Not only is email highly cost-effective compared to other marketing channels, but it’s also uniquely intimate. Once a prospect opens an email, they are, in the words of the great American poet Don Henley, programmed to receive. In those few precious moments, you alone own their attention. That’s a big deal.

If you’re already using email to tell your story in a highly personalized way to key audiences (like donors, volunteers, partners, and prospects), then good on you! You’re in select company.

But if you aren’t fully capitalizing on the possibilities of email just yet, don’t despair. We’re here to help.

Now, you can find a lot of email marketing advice on the web. But rarely is that advice a) tailored for nonprofits, b) fun to read, c) attractively packaged, and d) easy to apply right away.

We humbly believe we’ve checked all of those boxes with our new guide, Fifty Email Marketing Tips for Nonprofits. Download it now.

And if you want to talk more about email marketing in person, give us a call. Or better yet, email us.