Rare Marketing

2 min read

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Less porking = more pigskin.

You might be disappointed to hear that the NFL will no longer be airing commercials for the popular male enhancement drugs Viagra and Cialis. That means no more geriatric couples holding hands in matching claw-foot bathtubs, trying to muster some sexual tension with a tired gaze. I’m sure the NFL will be fine—I just wonder how those old fornicators are going to get out of the bathtub without a support rail.

The hot dog asks of you.

This sort of manly-man stuff doesn’t play so well in 2017, but if I could resurrect one advertising campaign, it would be Wieden & Kennedy’s “High Life Man.” From the JFK-inspired hot dog commercial to the borderline xenophobic broken window spot, this campaign relies on gritty voiceover to pull off some serious branding. Even though I’d rather get iced than guzzle a Miller High Life, I’ll still pretend to drink one just to look cool.

It’s a race to the caviar store.

Apparently Land Rover only needs to sell three or four cars to stay in business—which makes sense because these notoriously unreliable vehicles cost the GDP of a developing third-world nation to maintain. This spot involving two rich old white men with great hair racing their toys relates to about six people on earth. On the plus side, it may represent an important breakthrough in emetic medicine.

Let’s bounce this out.

A good advertisement should get your attention, keep it, and sear the brand into your brain. This commercial for New Orleans-based attorney Juan LaFonta does all three in spades—with a certain hypnotic quality. To top it off, Juan has a strong crossover opportunity if he ever wants to get into the soda business.

The best ads on the block.

It’s always refreshing to see a solid print ad campaign in 2017. This award-winning series of ads for Lego is visually stunning, has a message that relates well to the brand, and does it with just three words and a logo. If brevity’s the soul of wit, Lego is the Oscar Wilde of the toy world.