Fifty Email Marketing Tips for Nonprofits
This guide is for nonprofit marketers—including everyone from scrappy one-person departments to CMOs and CCOs—who want to energize their email marketing efforts right now. Put a few of these tips into practice, and you’ll be well on your way to winning more supporters, improving donor engagement, and meeting (and exceeding) your fundraising goals.
What you’ll learn:
- How to grow your subscriber list
- How to optimize emails for opens and clicks
- How to create a superb email newsletter
- How to write emails that move readers
- How to avoid common rookie mistakes
Oh, and one more thing.
Monitoring your email marketing results is kind of like watching The Wire. It’s a little slow-going at first, and you may find yourself wondering what all the fuss is about. But stick with it, and you’ll be amazed at how great it gets.
To put that in marketing-speak: Email marketing is a long-term investment, but those who stay the course will realize significant growth in key KPIs such as brand awareness, audience growth, and donor and stakeholder engagement.