Our 10 Top Blog Posts of 2017

3 min read

‘Tis the season for looking back and assessing all the things we’ve done in this crazy year. At Well Done, we welcomed some new faces, said goodbye to some old friends, and did a whole bunch of good work for a whole lot of great clients.

We also attracted nearly 25,000 visits to our blog posts—and one more now that you’re here. If you’d like to add to that number, here are the 10 posts people visited most in 2017.

10. Ten copywriting resolutions for 2017

Matt Gonzales decided it was time to abolish such copywriter-friendly crutches as “wide array” and “state-of-the-art” from his toolkit. Did he live up to what some might consider his impossibly high standards? We’d love to think so.

9. A point of view on the idle

Wait Wait…Don’t Tell Me made it famous. Tom Battista made it weird. Amy McAdams-Gonzales made it The Idle. We’re still waiting on the construction, but we just know it’s going to be a great place to watch the world go by.

8. sweet harmony: a celebration of peace, love, and understanding

Last January, a bunch of us got together and decided there’d been enough gray in our lives and if we couldn’t do anything else, we could at least gather our friends and sing. So we did. And it was pretty darn wonderful.

7. how to update your logo: A report from the trenches

We thought we wanted a new logo. We had a bunch of ideas. We tried some stuff. Then we decided we didn’t need anything quite so grandiose. Maybe just a little nip and tuck. Here’s how it all went down.

6. a board gamer’s guide to marketing strategy

Many is the time we’ve interrupted Joe Judd and his account service compatriots in a lunchtime game of Settlers of Catan. We thought they were blowing off steam. Turns out they were doing professional development.

5.my nightmare tonic ball

Apparently, Ken Honeywell doesn’t care how many people adore Neil Diamond. He’s not a fan of the Solitary Man, having suffered through an entire year of high school hearing “Longfellow Serenade” every time he turned on the radio. Plus more bad ideas!

4. indy broadcasters turn pr pros

Lots of familiar faces have disappeared from local TV news in the last few years. Where are they now? Turns out they’ve been lured over to the dark side with us. We’d glad to have ’em, and caught up with a few of them to see how they’re doing.

3. introducing the indianapolis lettermen

We were inspired by all those minor league teams who’d changed their names from boring (e.g., Richmond Braves) to quirky and fun (e.g., Richmond Flying Squirrels) and thought our local team could use a makeover. Enjoy your Toast on a Stick!

2. how to pass the 2016 google analytics exam

We take pride in the fact that we were among the first Certified Google Partner agencies in Indianapolis. We also have enough confidence in our abilities that we don’t mind sharing a little inside intelligence.

1. An open letter to jeff bezos from a guy in indianapolis

It wasn’t even close. Ken Honeywell’s love letter to Indianapolis attracted almost 20,000 visitors on our site and LinkedIn. We got lots of positive feedback. Still no word from Jeff.