The mighty Patriots have fallen. That’s cause for great joy in the fair city of Indianapolis—but as many of our fellow Hoosiers were busy popping bottles and scaling telephone poles whilst in the throes of vicarious victory, a few of us spent the night scrutinizing the commercials.
We just can’t help ourselves.
Turns out there’s a lot we agreed on—and a few we didn’t. Here are our opinions. We invite yours.
“The Tide ads were brilliant, but my second favorite was the Pringles ad because I always like the funnier commercials over the epic/dramatic/serious ones. And Bill Hader.” (Brian McCulloh, Senior Developer)
“How did I never think to combine Pringles? This morning the local radio stations were talking about it and combining all the Pringles flavors and trying to eat them on air. So I would say the ad did its job.” (Josh Apgar, Senior Developer)
“[My wife] and I laughed out loud. Seeing NFL players take a dance number so seriously was unexpected fun.” (Joe Judd, Director of Account Service)
“I consumed a considerable about of 80s movies in my youth, so this one resonated with me. It was sort-of uncomfortable to watch yet still funny.” (Andy Teipen, Director of Business Development)
“Tyrion Lannister lip synching Busta Rhymes while surrounded by fire is indeed, fire. Here come the Morgan Freeman/Night King rumors.” (Nick Honeywell, Senior Writer)
“Morgan Freeman lip synching Missy Elliot was beyond cool. Only Morgan Freeman could pull that off.” (Lisa Vielee, Vice President)
Three of our team, Account Executive Luke Burkhart, Developer Josh Apgar, and Senior Digital Art Director Stephanie Feller all liked when Alexa lost her voice. The concept, the cameos, the grilled cheese smackdown—it just worked.
As terrible as a bunch of other spots were, I think we all agree that Dodge’s ad was pretty tone-deaf this year. (Except maybe Dodge.) No one should co-opt Dr. King’s voice to sell anything.
But there was another ad that made some of us scratch our heads.
While Digital Strategist Christine Hudson thought the Squarespace ad was pretty self-aware in how stupid it was, others of us think Keanu Reeves always acts like a cardboard cut-out of Keanu Reeves. The ad—and integrated campaign centered around a motorcycle website—felt just as flat. It’s no wonder Wix.com decided to advertise at the last minute.
Wix created this spot in 24 hours with YouTube stars Rhett and Link and, while it isn’t anything to write home about, the company was the Selfie Kid to Justin Timberlake’s Super Bowl halftime performance.
The office hands-down favorite commercial of the night was—all of them. Because they were all Tide ads. Weren’t they?
Tide created a strategic campaign that was perfect in concept and execution. Casting David Harbour was a nice nod to the what-the-heck, nothing-is-as-it-seems vibe of his regular gig, Stranger Things.
As Well Done President Ken Honeywell says, “The Tide commercials were surprising and memorable in the way the Snickers campaign has long been. [David Harbour] has a nice lumpy everyman/good-guy presence.”
“By the end of the game I was expecting every commercial to be a Tide commercial.” (Abby Reckard, Director of Digital Strategy)
The spots also got our minds off the Tide Pods public relations nightmare. Maybe the next viral challenge teens latch onto can have something to do with clean clothes? The moms in the office can dream, right?