What’s Accounts Got to Do with It?

3 min read


Well Done Marketing is a full-service agency, and we take great pleasure in touting that fact. (See here, here, and here for just a few quick examples.) We think it’s pretty great that we can provide a wide array of services to our clients, and we’re passionate about our ability to pull together marketing campaigns without limitations or boundaries. But with all this awesome work comes a greater need for communication, project management, and ongoing strategy. Enter the account service department. 

I’ve been an account executive with Well Done for over five years, and one constant is that clients are blown away by the attention they receive from our team. That’s because we dig deep–we love to learn about new clients, and soak up as much information as we can. We love doing our research. And we love having conversations with clients about what they want to achieve.

For new clients, though, sometimes all that attention can feel a little overwhelming. That’s why we give them a single point of contact on our accounts team. When they have questions or concerns, they know exactly who to call. It also means clients only receive emails from their designated account executive, rather than the whole agency. This makes communication more streamlined and effective for everyone involved, and helps clients know they’re in good hands.

In my experience, the work of an account executive is not for the faint of heart. We take what we do seriously, and strive to ensure we produce the best possible results. True, the ADDY Awards might not have categories for Most Strategic Advice, Best Timeline Building Skills, or Outstanding Creative Brief. But without us, the award-winning work wouldn’t get done in the first place. We are the voice of our clients in the creative briefs and kick-off meetings. We are the voice of our clients during internal reviews. And we are the guardians of our clients’ brands and goals. It’s a big responsibility, and one we take very seriously.

Key to all of this is project management. The accounts team creates and rebuilds timelines on a daily basis. We are in constant communication with our traffic manager to ensure that capacity is being held and that deliverables are being met. We check budgets to ensure that we’re on track. We schedule the necessary meetings that need to occur during a project. (Oh! We even create invoices.) Much of this work stays behind the scenes, but it’s all critical to ensuring that we meet our deadlines and our clients’ expectations. 

And once those deadlines are met? Our work’s not quite over then, either. After spending so much time working with the client and researching the market, we quickly become strategists as well. After we deliver the print materials, websites, content, designs, press releases, and everything else that helps our clients meet their goals, we partner with them to look for other opportunities for their business or organization. Whether researching our clients’ pasts, executing a great campaign in the present, or making plans for the future, our clients can always rely on us for honest guidance and direction every step of the way.