We got a new understanding about each other’s home lives this year, as we worked from our kitchens and living rooms and relied on daily Zooms to stay in touch. So we assumed the same thing about our staff members’ children, who occasionally pop onto video screens during our meetings—climbing on laps, napping on a shoulder, looking for a snack.

But maybe we should do some more educating—you be the judge. Here’s what goes through our kids’ minds when we tell them we’re working.

Brent Smith’s son, Brayden, 4

“You create posters to hang in my room, and people pay you money so that you can buy me toys.”

Brent’s actual role: Senior Art Director

Joe Black’s son, Preston, 7

“Dad designs things, like little movies to help people.”

Joe’s actual role: Associate Creative Director

Joe Black’s daughter, Olivia, 4

“Works on his ‘puter.”

Casey Cawthon’s son, Caiden, 15

“My mom’s work is comprised of doing public relations, managing social media accounts, coordinating the making of press releases and social media statements, and, overall, being the voice for various organizations, causes, and the like. My mom takes her work seriously, and she works hard and gives her best.”

Casey’s actual role: Director of Public Relations

Melissa Sunsdahl’s son, Nolan, 11

“Our youngest is a 6th grader, and he asked last spring (when he was still a 5th grader) if I have separate Zoom days and work days. When I replied, ‘they’re all Zoom days,’ he said, ‘man, that really stinks. How do you get your work done?’ My answer: ‘In between Zooms, of course!’”

Melissa’s actual role: Director of Account Service

Teresa Tatum’s daughter, Elena, 4

“Pay for stuff.”

Teresa’s actual role: Digital Strategist

Josh Apgar’s son, Atticus, 4

“Daddy works on his website on his computer. He looks at stuff and works on his website.”

Josh’s actual role: Lead Developer

Robin Beery’s daughters, who are 10 and 15 (but requested their names not be used)

“One said, ‘You help many people by making advertisements for other jobs. You also interview many people. You do voiceovers and you help edit the videos too.’ The other one said, ‘You write things for people, edit those things, talk to random people, and deal with annoying nitpickers every day. Adult lives are not that interesting.’”

Robin’s actual role: Senior Writer/Producer

What do your kids think it is you do all day? Let us know below.