Why We Love Working with Tindley Accelerated Schools

3 min read

Tindley Accelerated Schools student

Few schools are as ambitious—or as focused on their mission—as Tindley. With three schools in Indianapolis, they’ve been a pillar of our community for more than 17 years—and over that time they’ve transformed thousands of lives with the power of a world-class education.

Tindley’s mission is College or Die. That applies to all of their scholars, regardless if it’s their first day of kindergarten or their last day of high school. With a college acceptance rate of 100%, it’s a mission Tindley is accomplishing with startling success. And with a rapidly growing legacy of graduated scholars making an impact out in the real world, they have no signs of slowing down.

Speaking of missions, Well Done Marketing’s mission is, “To do great work for clients who want to make the world a better place.” We think Tindley epitomizes our mission, which is one of the biggest reasons our partnership has lasted so long.

For the last 13 years, we’ve helped Tindley develop a theme, video, and other collateral materials for their annual Trailblazer Dinner event. The Trailblazer Dinner is their biggest fundraiser of the year, and it’s always a great opportunity to put a spotlight on their scholars and their remarkable achievements.

We’re honored to be long-standing partners with Tindley, and proud of the work we’ve done together. We’re also collaborating with them again for this year’s event, so be sure to stay tuned!

In the meantime, check out our Trailblazer Dinner videos—and a brief explanation of the themes—from the last three years below.

Tindley Ambition


“Ambition” is a word that’s particularly appropriate for Tindley. The coursework is rigorous and challenging no matter what grade you’re in; scholars must be ambitious if they have any hope of graduating. So for the 2018 Trailblazer Dinner theme, we decided to focus on that word and what it meant—not just to current scholars, but also to former Tindley scholars who were achieving their dreams at college. It was a chance to catch up and see how an education from Tindley sets them up for greatness.

Step Up


Another idea that has always rang true for Tindley scholars is the idea of stepping up. That means stepping up your own personal efforts in the classroom, but it also means stepping up for your peers and the community. Tindley has long been known for their step team and cheerleading, so we found a natural tie between those athletes and the theme of “Step Up” for the 2019 Trailblazer Dinner.

Trailblazer Journey


2020 was a challenging year for all of us. The Trailblazer Dinner was a virtual event—but that didn’t stop us from doing something great. In a fun twist, we used animation combined with photography and voiceover to tell the story of three scholars and their “Trailblazer Journey,” which was our theme for 2020. The outcome was a video that helped Tindley stand out in a crowded field of virtual fundraisers while keeping the focus on the scholars who make their schools so special.

Interested in attending this year’s Trailblazer Dinner? Get all the details.