Account executive Kiersten Lucas is on the go. She’s lived around the country and out of it. Worked as a one-woman-marketing department and as a part of a global team, in business development and marketing alike. She’s seen a lot, come up with ideas left and right, and looked at success through a number of lenses. Now, Kiersten brings her considerable experience and new perspective to the Well Done accounts team. We sat down with her to learn a little more about this marketing heavyweight.
Kiersten, tell us a little about yourself.
Well, I’m a native Hoosier—I grew up in a little town outside of South Bend—and a Boilermaker.
We’re pleased to have more parts of the state represented! So, how did you land in Indy?
My husband’s in the army, so we’ve moved around—to North Carolina and even to South Korea for a while. But we have family in town, and have always loved Indy, so we moved here when we could.
Tell me a little about your time in South Korea—it must have been interesting!
It was a really great opportunity! COVID put a bit of a damper on it, but we kept an open mind. Seoul was an amazing place. The thing that was so striking to me was the difference between the urban areas and the rest of the country. You hear how technologically advanced the country is, and that is definitely true of Seoul—but as soon as you get outside of Seoul, it’s subsistence farming and small, rural towns with deep traditions. The contrast is fascinating. The other thing we learned: It’s so safe! My husband left his backpack on the train and someone turned it in fully intact.
What did you miss most about America during your time there?
The comfort of being able to understand people. I tried to learn Korean, but it’s a very hard language to learn. It wasn’t what I expected. I ended up getting very good at charades, out of necessity.
Having traveled far and wide, what brought you to Well Done?
I’m excited to bring my perspective to this new role, having been on the other side of the agency-client relationship. I had all these great ideas but I was limited by being a one-person marketing team. From the internal perspective, knowing all the shifting parts that make up internal marketing brings me a big advantage in understanding the needs of clients. I’m excited to build relationships on that common foundation.
So, any clients you’re particularly excited about working with?
I’m excited to work with the Marion County Election Board! I’ve been trying to get more involved in the Indianapolis community and I’m glad to be working with them. I’ve worked with a government entity before as part of a recruitment campaign, so it should be a good fit.
A wonderful client with a great cause, indeed. So what do you like to do outside of work?
I work out a lot—I’m very into CrossFit! Right now I’m looking for a new gym. My husband and I just moved to Broad Ripple with our dog, and we’ve gotten to explore it this summer, which we’ve really enjoyed. My husband is an Indy native, so he’s showing me all the best spots. I’ve got a bunch of friends in the area from Purdue, so I’m excited to do more exploring with them.
Anything else we should know about you?
I grew up on the county line road between St. Joseph and Laporte, so I grew up across the street from the time zone change—one side was Eastern, one Central. Having neighbors an hour behind made things interesting, but it firmly cemented for me that Eastern is God’s time.
We’re glad to have your skill set and perspective on our client services team! Welcome, Kiersten!