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This one actually is brain surgery

A Case Study

Our goal

Help one of America’s leading neurosurgery practices get the prominence they deserve

ABOUT GOODMAN CAMPBELL

Goodman Campbell Brain and Spine is one of America’s largest and most experienced neurosurgery practices. The surgeons are also the faculty of Indiana University School of Medicine’s Department of Neurological Surgery.

THE COMPETITIVE ENVIRONMENT

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Goodman Campbell was losing spine patients to walk-in back pain facilities operated by competing practices—both neurosurgery and orthopedic surgery groups. On the web, Goodman Campbell was ranking for 3,274 keywords, compared with tens of thousands of rankings for a comparably large, respected neurosurgery group, making it more difficult for prospective patients to find them.

OUR THINKING

We knew we could compete with walk-in back clinics only if Goodman Campbell could make some operational changes that would open up same-day appointments.
We also knew that, while the ultimate path to SEO success lay in creating more, better content for the site over time, we could start making Goodman Campbell easier to find right away by making some simple website updates.

WHAT WE DID

Well Done recommended that Goodman Campbell not be shy about telling people who they are: America’s most accomplished, progressive neurosurgery group, who offer hope to anyone with a brain or spine issue. We also:

RESULTS

After nine months, we’ve started to help make Goodman Campbell easier to find—and more people are finding them on the web.

Ranked Keywords

February 2018
MORE THAN

4,250

GOOGLE KEYWORDS
increase of 1,000

206

FIRST-PAGE KEYWORDS
up from 90

January Traffic

year-over-year comparison

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15%

WEB TRAFFIC

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18%

ORGANIC SEARCH TRAFFIC

WHAT’S NEXT?

Perhaps most exciting, Goodman Campbell has launched its Accelerated Spine Assessment Program (ASAP) to facilitate faster appointments—and help referring physicians understand why a neurosurgery group is a good choice for even routine spine and neck pain patients.

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