Help one of America’s leading neurosurgery practices get the prominence they deserve
Goodman Campbell Brain and Spine is one of America’s largest and most experienced neurosurgery practices. The surgeons are also the faculty of Indiana University School of Medicine’s Department of Neurological Surgery.
Goodman Campbell was losing spine patients to walk-in back pain facilities operated by competing practices—both neurosurgery and orthopedic surgery groups. On the web, Goodman Campbell was ranking for 3,274 keywords, compared with tens of thousands of rankings for a comparably large, respected neurosurgery group, making it more difficult for prospective patients to find them.
We knew we could compete with walk-in back clinics only if Goodman Campbell could make some operational changes that would open up same-day appointments.
We also knew that, while the ultimate path to SEO success lay in creating more, better content for the site over time, we could start making Goodman Campbell easier to find right away by making some simple website updates.
Well Done recommended that Goodman Campbell not be shy about telling people who they are: America’s most accomplished, progressive neurosurgery group, who offer hope to anyone with a brain or spine issue. We also:
After nine months, we’ve started to help make Goodman Campbell easier to find—and more people are finding them on the web.