Help Hancock Health achieve its stated goal of becoming the healthiest county in Indiana
Hancock Health is a full-service healthcare network serving the people of Hancock County, Indiana, and contiguous areas—including some parts of Marion County (Indianapolis). The new healthcare landscape gives them more responsibility for helping to improve the health of the entire community they serve.
The last thing Hancock Health needed was the “compassionate care, close to home” sort of campaign favored by most county health systems. To make their community healthier, they needed a call to arms—and an approach to health education to back it up.
In response, Well Done created #HealthPossible: a campaign to make health possible for everybody in Hancock County. It’s a positive, active message based on awareness and education about achieving and maintaining good health.
Well Done worked with Hancock Health to completely overhaul their digital presence and grow their status as a great health partner to their community. We:
In the face of aggressive competition from four much larger Indianapolis health systems, Hancock really connected with patients. A comparison of web traffic shows: