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Becoming the healthiest county in Indiana

A Case Study

Our goal

Help Hancock Health achieve its stated goal of becoming the healthiest county in Indiana

The Situation

Hancock Health is a full-service healthcare network serving the people of Hancock County, Indiana, and contiguous areas—including some parts of Marion County (Indianapolis). The new healthcare landscape gives them more responsibility for helping to improve the health of the entire community they serve.

THE KEY OBSERVATION

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The last thing Hancock Health needed was the “compassionate care, close to home” sort of campaign favored by most county health systems. To make their community healthier, they needed a call to arms—and an approach to health education to back it up.

MAKING #HEALTHPOSSIBLE

In response, Well Done created #HealthPossible: a campaign to make health possible for everybody in Hancock County. It’s a positive, active message based on awareness and education about achieving and maintaining good health.

WHAT WE DID

Well Done worked with Hancock Health to completely overhaul their digital presence and grow their status as a great health partner to their community. We:

RESULTS

In the face of aggressive competition from four much larger Indianapolis health systems, Hancock really connected with patients. A comparison of web traffic shows:

June 2017 - Jan 2018

year-over-year comparison

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34%

SESSIONS

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11%

BOUNCE RATE

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87%

MOBILE
visits

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114%

SOCIAL

3,500%

EMAIL
visits

THE BOTTOM LINE

Hancock Health hasn’t yet achieved the goal of making Hancock County the healthiest county in Indiana—but they’re on the right track. Hancock County jumped from 26th in 2015 to seventh in 2017: a 19-place jump*.

*According to Robert Wood Johnson Foundation’s County Health Rankings & Roadmaps

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