Support the Indianapolis Symphony Orchestra’s performance, education, and fundraising efforts through ongoing media and public relations.
Since its founding in 1930, the ISO has presented a range of classical, pop, family, and holiday programming to hundreds of thousands of people each year. As one of the leading orchestras in the nation, it has received national and regional acclaim for its commitment to artistic excellence, diverse and creative programming, and community engagement and education.
There are very few arts beat reporters anymore. For the ones that remain, there are seemingly endless options of concerts, lectures, plays, and performances to cover. That translates into fewer earned media opportunities for arts organizations, even one that’s among the largest in the state.
Instead of relying on the media to share their news, we recommended the ISO create their own content crew. Then we asked: “What do you want to achieve by sharing your stories?”
Sometimes the answer was to sell tickets. Sometimes it was to raise awareness of an educational program. Or highlight why individuals donate in order to encourage others to give. Other times it was to engage patrons in a whole new way. Once we agreed on a goal, we could support it with the right public relations strategy; from direct communications and video to social media and special events.
The Learning Community team took this new role to heart. When it came time to announce the Metropolitan Youth Orchestra’s 20th Anniversary season, we didn’t just issue a news release as in years past. Instead, we:
Our relationship with the ISO lasted more than three years and resulted in thousands of media and social media wins. Here is a six-month snapshot from the summer of 2016: