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A deliberately different kind of electric company

A Case Study

Our goal

Help Wabash Valley Power Association communicate effectively—overtly and covertly—with its many audiences.

THE SITUATION

Wabash Valley Power Association is a nonprofit cooperative electric company that provides electricity to 23 member rural electric cooperatives serving more than 310,000 homes, schools, farms, and businesses in Indiana, Illinois, and Missouri. They have lots of audiences to reach requiring lots of different tones and styles of communication.

WVPA HAD TO REACH:

RETAIL AND COMMERCIAL REMC MEMBERS

REMC DIRECTORS, CEOS, AND EMPLOYEES

REGULATORS AND OTHER HIGH-LEVEL STAKEHOLDERS

SITE SELECTORS AND CORPORATE REAL ESTATE PROFESSIONALS

PEOPLE LOOKING FOR CAREERS IN ENERGY

MEMBERS INTERESTED IN SOLAR ENERGY

We developed PowerMoves.com

The website provides rebates, incentives, and other ways members can save money on their electric bills. The site has enjoyed an average of more than three pages viewed per session and a 51% bounce rate.

We wrote and designed annual reports.

Well Done consistently produced award-winning annual reports that showed off WVPA’s different approach to power.

We developed WVPA.com

The WVPA website has been widely admired by the association’s peers. It shows off what makes them different in powerful, graphical way.

We reached out to site selectors

In 2016, WVPA’s commitment to economic development contributed to $2.2 billion in new business investment in the WVPA region, bringing more than 1,300 new jobs.

We shed light on solar energy

WVPA introduced Co-op Solar, a community solar program, through a handful of member cooperatives in September 2017. To date, the program is nearly 50% sold out with no paid advertising.

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