Things We Think

Dispatches from Our Brains.
How much should you spend on marketing?
Heavy Metal Work with a Gold-Star Client
Brand Diffusion and the Lilly for Target Thing
Maya Angelou and the Big Mess of Internet Attribution
#RaceTogether: Big Fail or Real Opportunity?
Fishy Sandwiches and the Pandora’s Box of Newsvertising
Five Little Reasons–And One Big One–To Hire an Ad Agency
The Web, the Stream, and Generous Content
Kanye, Selfie Sticks, and McDonald’s signs. Thanks, Obama.
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