Things We Think

Dispatches from Our Brains.
Everybody’s (still) talking story in advertising. Here’s why you need to listen.
How Successful Brands Use Storytelling to Build Audiences
How much should you spend on marketing?
Heavy Metal Work with a Gold-Star Client
Brand Diffusion and the Lilly for Target Thing
Maya Angelou and the Big Mess of Internet Attribution
#RaceTogether: Big Fail or Real Opportunity?
Fishy Sandwiches and the Pandora’s Box of Newsvertising
Five Little Reasons–And One Big One–To Hire an Ad Agency
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