Things We Think

Dispatches from Our Brains.
Advertising & Branding
The Se7en Deadly Sins of Copywriting
Electric Scooters Get the Bird: A Crash Course in Bad Marketing
Coke, Pepsi, Whatever: They both pair well with food
Coke, Pepsi, Whatever: When Memorable Marketing Isn’t the Point
3 Brands That Are Fooling You into Thinking They Sell Great Products
How Many Consultants Does it Take to Screw Up a Marketing Plan?
The Name Game: A Client Success Story
Rare Marketing
Forget the Facts: What Yanny and Laurel Taught Me About Advertising
Is Facebook Advertising Still Worth the Investment?
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