People and passion set MJ apart from other risk management and employee benefits companies—differences we highlight in their website, print ads, and flexible collateral pieces that showcase everything from their industry specialties to their career opportunities. Because their people are so important, we eschewed the standard stock-photo approach to insurance websites and commissioned great photos of MJ employees. We also worked with MJ to develop new values, a new brand identity, and a redesigned website that better fit the personality of the company.